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Updated by Michele J Martin on Jun 22, 2016
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Account Based Marketing

One of the biggest trends in b2b sales and marketing is the transition from inbound marketing only (wide net) to outbound sales and marketing (tight targeting). This trend has resulted in a sharp increase in outbound sales development. Outbound sales development is working but imagine if marketing and the entire organization supported these targeted efforts.

The Payoff of Account Based Marketing: 6 Critical Steps to Successfully Targeting Key Accounts - Marketo.com

According to Demand Gen Report's 2014 B2B Buyer's Behavior Survey, 34% of respondents said the number of team members involved in a purchase decision has increased over the past 12 months.

5 Steps to Aligning Marketing & Sales with Account-Based Marketing | @OpenViewLabs

One of the most critical components of a successful account-based marketing strategy (and one of the primary benefits) is sales and marketing alignment. Let's start by looking at the following stat: Only 2% of cold calls result in an appointment. (LeapJob) Yikes.

How High Is B2B Account-Based Marketing Adoption? - eMarketer

Account-based marketing (ABM) is now a must-have for business-to-business (B2B) marketers, who may finally be picking up the pace in adoption and spending. Once B2B marketers get ABM programs in place, they have their work cut out for them.

Account-Based Marketing & the Future of B2B Demand Gen - eCornell Blog

Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B sales right now. While ABM as a business strategy has been around for quite some time, emerging technologies and new ways of looking at customer data have enabled it to become the go-to B2B strategy right now.

Make account-based marketing work for you

At June's B2B Summit we'll have the chance to get best practice insights from Momentum - Europe's leading agency for account-based marketing (ABM). Here we share a sneak preview of the top tips to get ABM working for you. ABM - what's it all about?

Recorded Webinar: 4 Must-Have Marketing Strategies for Fast-Growth Companies - Pardot

Speaker: RUSS GLASS - Head of Products for LinkedIn Marketing Solutions, KYLE PORTER - CEO and Founder of SalesLoft & MATHEW SWEEZEY - Marketing Evangelist and Author - Salesforce.com In today's ever-changing digital marketing landscape, it can be hard to keep up with all of the new channels and strategies to test.

How to make analytics work for your account-based marketing - B2B News Network

At the second Annual Marketing Innovation Summit for B2B, organized and hosted by Demandbase, an advertising and personalization company, attendees learned key components to how a B2B firm can excel with an account-based marketing (ABM) approach. Data is the top factor in such a strategy.

B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

While it is not a new strategy, account-based marketing has recently become a critical part of the marketing mix. More than 90% of marketers believe that account-based marketing is a "must-have," according to SiriusDecisions' 2015 State of Account-Based Marketing (ABM) Study.

5 Steps to Aligning Marketing & Sales with Account-Based Marketing | @OpenViewLabs

One of the most critical components of a successful account-based marketing strategy (and one of the primary benefits) is sales and marketing alignment. Let's start by looking at the following stat: Only 2% of cold calls result in an appointment. (LeapJob) Yikes.

The 5 Things to Know About Account-Based Marketing

Mathew Sweezey | March 20, 2014 | Comments Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future.

The Untold and Fascinating History of Account-Based Marketing

We've spent a lot of time discussing account-based marketing (ABM) and advertising strategy on the Terminus blog, but I'd like to take a few weeks to return to the basics. Today, we're launching a new blog series that will explore ABM from the very beginning, from simple definitions to measurement and optimization.

Drive Revenue with Account-Based Marketing

As per an online survey by ITSMA (Information Technology Services Marketing Association), 96% of the marketers see Account Based Marketing (ABM) growing in importance within their organization, with 72% planning to increase spending on ABM in the next year. ABM has been around for years, but it is just now that it is becoming popular.

Account-Based Marketing: What Jon Miller Did After Marketo | Velocity Partners

So I get this from LinkedIn in my In Box: And I'm like, 'Whoah. When Jon Miller, the founder of Marketo, starts a new company, I want to know what it is'. So I go and check out the new company: Engagio (sounds like a Harry Potter spell for marketers).