Take Advantage Of Lookbooks - Read This List

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With the blogger phenomenon booming and the explosion of fashion styles shared on social networks, 'lookbook' has become one of the most used terms on the Internet. Young people, for whom fashion has become a way of life, can now share their own unique look daily, become trendsetters among their followers, demonstrate their skills as designers, photographers, models and stylists, or, simply, disseminate their specialist knowledge about the world of fashion.

Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion designers, photographers, and other artisans have used lookbooks to promote their work, get jobs, or just plain sell. But more recently lookbooks have evolved a bit to become a popular form of social media content and a popular way for merchants to engage shoppers.

Group of: LOOKBOOKS - News - Opinion: What's the Advantage of Using Transgender Models in Editorials & Campaigns? : Lookbooks - the Technology behind the Talent. | We Heart It

The online lookbook has become a staple for fashion retailers showcasing new collections through images that convey a "feel" or story for the new season. But while beautiful photography and carefully-considered styling often come as standard, many brands are pushing the boundaries of user experience design to present website visitors with an interesting browsing experience to complement their collections.

During the holidays, designing a Look Book can be so beneficial to a business in many ways: it's great for marketing materials, it's handy for passing out at craft shows, it's perfect for announcing new collections for the new year, and it acts a method of following up with your customers by reminding them to visit your shop.

Lookbooks are vital for designers to show their new creations to buyers on a seasonal basis. The collection of images displays the fit and material composition of product items. This powerful marketing tool is used to exhibit the story, idea, mood and/or inspiration behind each seasonal collection.

A beautiful, cohesive and web-optimized digital catalog seems to be the unicorn of the Internet, even today. Many of the hottest fashion brands have an immersive online presence, until you start browsing their lookbooks. Converting a print piece onto the web takes a little finessing, so we've aggregated a few best practices and examples of fashion brands that we feel did digital cataloging right.