You've taken a big step and created a blog for your small business. Congratulations! Blogging is an excellent way to create focused content about your products and services. But once you've got a post ready, what steps should you take next? Lucky for you, Divahound is here to help.
As a small business owner, it's easy to get caught up creating "tangible" goals for social media engagement. If your posts are getting x number of likes and y number of shares, you're doing it well, right? The answer isn't clear cut.
You're a small business on a small budget with a small staff and certainly not enough hours in a day. If you're up to your eyeballs in making sure you make ends meet, do you really have time to waste on social media? The answer is: absolutely.
Many small businesses are learning the importance of having a strong presence online. Not only does that mean having an informational website, but creating a value-rich space on social media platforms. If it feels counterintuitive to share articles and posts from others on your own social media page, you should get over that right now.
Millennials are the talk of the town in 2015. Everyone is scrambling to know what Millennials want to buy, how they think, and what they do online and when. Some new research released by Manta.com reveals that most small businesses aren't marketing to millennials, and this means missing out on both revenue and growth opportunities.
If you run a small business, it's easy to get sucked into the thinking that you don't need all the bureaucratic red tape that comes with corporate America. While it can seem unnecessary, some of that red tape could set your small business up for growth and success in the long run!
The goal of creating a social media policy for your team is to cultivate positive and loyal relationships with your customers. In the first part of this series, we addressed the importance of having a policy and why it matters to your business.
With a small budget, a small staff, and not enough hours in a day, it can be hard to see the value of social media for your small business. It takes time, planning, and top-notch execution to create a truly beneficial online presence that translates into better business.
If the thought of social media by itself is overwhelming, then creating a social media plan or schedule for your small business may put your stress level over the edge. We have good news and bad news. The bad news: in addition to having a goal-oriented social media plan, you should also be measuring the results of your efforts.
Have you ever thought about the sheer amount of data that Facebook users produce and consume each day? When posts "go viral", ever wonder just how many people have seen them? There is plenty of data - sometimes overwhelmingly too much - that you can use to spot trends and see what's making an impact online.
Social media is a huge asset to your small business marketing efforts, and you know you need to be a part of it. But one of the hardest things to acknowledge and achieve when it comes to putting content online is that the end goal should always be a better relationship with your target audience.
Social media can be a scary place for many small business owners who don't want to say the wrong thing. As many as 57% of Americans post something online that they regret. And that's just in one week. If these are individuals are worried about looking foolish, then the same concern can be applied to your small business.
