Leo Burnett Worldwide has revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes Lions International Festival of Creativity, the global advertising industry's most prestigious event of the year. Leo Burnett Worldwide's Chief Creative Officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative work across channels and regions.
I've got several go-to moves when I'm playing basketball. The crossover. The fadeaway. The tear drop. I've got several go-to moves when I'm writing social media updates, too. Title case. Text only. Signatures. I imagine you've got your own favorites, too.
Now that summertime has finally arrived and our Instagram feeds are flooded with gorgeous beach photos and summer parties, FOMO is in full effect. If you've been itching to plan an amazing trip this year but haven't quite pulled the trigger, peruse some of these traveller's Instagrams for some motivation.
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.
Coined by HubSpot, inbound marketing is a proven methodology of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created to illustrate how inbound marketing works. Attract, convert, close, and delight are all actions inbound marketers must do in order to obtain visitors, leads, customers, and promoters.
With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food posts over the past 18 months by Kirshenbaum Bond Senecal + Partners' social media shop Attention showed there's a real art to drawing a crowd.
Uwaga: po przeczytaniu tego artykułu już nigdy nie spojrzycie na żaden fanpage w ten sam sposób. Zobaczcie 5 najczęstszych, obrazkowych błędów popełnianych przez administratorów Facebooka. 1. Rozmyte zdjęcie profilowe, czyli dlaczego PNG zamiast JPG? Zdjęcie profilowe to najważniejsze zdjęcie w przypadku każdego fanpage'a. Wyświetla się w największej liczbie miejsc.
Last time we focused on what hashtags are and today we will think about how they can be used while running a campaign. We already know hashtags can be used by Internet users and by brands as well. Here you are, we collected 4 useful tips you should keep in mind before you start.
There are a stunning amount of social networks out there, offering some inventive, engaging ways for people to connect and share with one another. Which ones should you be on? Beyond the big six networks-Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest-there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches.
