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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 9.06 – 15.06.2015
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Podsumowanie Tygodnia 9.06 – 15.06.2015

'Belly button challenge' sweeps across Chinese social media

There's a joke about navel gazing to be made here somewhere. An online trend called the "belly button challenge" is trending on the Chinese social network Weibo. The challenge, which picked up steam on Wednesday, includes reaching your hand around your back, touching your belly button and taking a picture.

Facebook Tweaking Groups Homepage?

Facebook appears to be tinkering with its groups homepage, giving users more sorting options. Reader Kavitha Gopan, co-founder of IPIX Solutions, shared the screenshots below from her groups homepage, noting that users can now sort groups by recently visited, latest activity and alphabetical order.

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

How easy would it be to parallel park if you always had a friend to help you-even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany invites viewers to imagine just that.

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Pinterest is all about the future. People pinning their digital desires-dream weddings, homes, vacations, wardrobes-give marketers a glimpse into their purchasing plans. But where does that leave a fast-food brand like Wendy's? "How does fast food figure into that? Because we are not a considered purchase," said Brandon Rhoten, vp of digital and social media at The Wendy's Co.

Twitter is making it easier to track conversations under tweets

Twitter has revealed a new feature that will make keeping track of conversations easier on the Web. As of today, Twitter will start grouping conversations together and highlighting notable exchanges underneath the tweet that triggers them. Twitter will decide what tweets get highlighted by taking a number of factors into account, like whether the original poster has replied.

Królowie Snapchata: 100 osób, które powinien znać każdy marketer

Home " Raporty " Królowie Snapchata: 100 osób, które powinien znać każdy marketer 08/06/2015 HASH|FM podsumowuje pierwszą edycję rankingu polskich snapchaterów. Niekwestionowaną królową Polskiego Snapchata jest znana blogerka modowa Maffashion, której wpisy docierały nawet do 61 800 użytkowników. Kolejne miejsca w pierwszej piątce również należą do twórców internetowych znanych z innych platform: JDabrowski, LittleMoonster96, Deynn.

Coke Makes Twitter A Bit More Personal

Coca Cola launched a new Twitter ad calling out viewers by their name. This move serves as an extended arm of the major "Share a Coke" campaign that was launched earlier this year. Coke uses Twitter to encourage viewers to take part in the "Share a Coke" campaign by buying bottles with their names on it.

Google Maps added dragon, royal carriage and Loch Ness Monster directions

Unless you're Daenerys Targaryen, Mother of Dragons, it's nearly impossible to get a reliable ETA when you travel by dragon, but Google Maps is trying to change that. The service now provides transit instructions for those planning to take a dragon or the Loch Ness Monster to a destination as part of a larger effort to provide the most efficient public transit routes within the United Kingdom.

Facebook Disconnects Facebook Connect From Microsoft

Microsoft is apparently not part of the world Facebook wants to connect, as an update to the social network's Graph API removed the ability for several Microsoft applications and services to support Facebook Connect.

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's social channels this week, and led by an 80-second spot that mixes animation, live action and documentary footage to create a message about awareness and equality.

This 8K YouTube Video Is Too Amazing For Your Computer

You can forget 60 frame-per-second 4K video. This footage, recently uploaded to YouTube, is available to view in astonishing 8K. The only problem: It's probably too big for you to watch. The short clip, called Ghost Towns , is really a series of slow shots of an abanonded mining settlement.

Instagram is launching a redesigned website with bigger photos

Instagram's website is about to look much nicer. It's introducing a new web design on desktop and mobile this week that cleans up the page and makes photos much bigger than they are now. Most noticeable is the change to profile pages on the desktop, which will begin displaying three large images in each row, rather than the five smaller images it displays right now.

McDonald's Hires an Ex-Obama Aide for PR and a New Global CMO

McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company.

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong, however. And American Honda Motor Co. will try to prove it with the rollout of the all-new HR-V subcompact crossover SUV, supported by a couple of eye-catching new commercials from RPA.

Spotify closes $526M funding round as the fight with Apple intensifies

Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar. All the chatter this week may have centered on Apple's announced music-streaming service, but Spotify is upping its game thanks to a fresh $526 million funding round, according to a Wall Street Journal report, valuing the company at $8.53 billion.

Fanpage Trends 05.2015 pobierz raport za darmo!

Wybory prezydenckie nie zdominowały tak mocno polskiego Facebooka jak Twittera. Oczywiście mówiło się o nich bardzo dużo i często, jednak Facebook to przede wszystkim miejsce dla treści rozrywkowych, czyli lekkich, łatwych i przyjemnych.

Golden Arrow - Nominacje 2015

Strona zawierająca reguły, ideę oraz przebieg największego na polskim rynku Konkursu Marketingu Bezpośredniego Golden Arrow.

Ad of the Day: HSBC Travels 40 Years in One Remarkable Elevator Ride

Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC. The eventful 40-year odyssey of one executive-founder of a firm called Cadours Industries-plays out almost entirely in an elevator (actually, several elevators, because his company moves over time, always occupying a higher floor in whatever building it calls home).

Spotify now has 20M paying subscribers, a 100% year-on-year increase, and 75M users overall

Free Event] Succeed in the fast-growing and rapidly changing mobile advertising space. Register to attend the VB Mobile Advertising Roadshow in NYC. Learn more now. On the same day news emerged that Spotify has raised a gargantuan funding round, the music-streaming titan has revealed it now has 20 million paying subscribers, from a total active user base of 75 million people.

Facebook Says Its Creative Accelerator Program Is Seeing Success In Emerging Markets

Facebook announced a new Creative Accelerator program earlier this year, with the aim of delivering more effective advertising in emerging markets like India and Kenya. The early results, it says, are promising. With its massive user base, the social network's future growth will have to come from emerging markets, so it needs to figure out how to make more ad revenue from those users.

Ron Perlman using social media to push for Hellboy III to close the trilogy

Off screen, director Guillermo Del Toro and actor Ron Perlman may be buddies, but that doesn't mean they have to agree on everything. For instance, Del Toro is pretty sure that HELLBOY III is never going to happen. On the other hand, Perlman feels the filmmaker owes it to the world to finish the comic book adaptation with another film.

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal beauty experts, who applied waterproof mascara. As part of the prep, the women also had their photo taken.

Heineken's New Legend Leads a Romp Through the Parisian Underground

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide's authority and takes his charges to see the better, deeper secrets of Paris.

Podwodny billboard NIVEA zadba o Twoje plecy

NIVEA robi świetny marketing na plażach. Wystarczy przypomnieć sobie ładowarkę słoneczną do smartfonów czy opaskę „opiekującą" się dziećmi. Do tego zacnego grona dołączyła właśnie kampania „Protect Your Back" z Dubaju. Co prawda nie wykorzystuje żadnych kosmicznych technologii, ale jest sprytna i co najważniejsze, wybitnie dopasowana do kontekstu. Zresztą zobaczcie sami.

Twitter now lets you share a list of blocked accounts with others

Twitter is making it a lot easier for users to protect one another from abusive accounts: you can now share your blocklists. To export your list or import someone else's, you simply need to go to your blocked account settings on, click on the advanced options menu on the top-right, and select import or export from the drop down menu.