Meg Ehman
Helpful articles on rebranding your company with particular emphasis on creating a smooth transition for your social media followers.
Remember when Moz rebranded way back in May 2013? (Seems like a lifetime ago for this Mozzer, but, alas: startup life.) Well, since then a ton of you have reached out in our Q&A forum and on social media to ask just what we did to get this done. Rebrands happen.
Rebranding is a slippery slope. Just ask Hershey and Airbnb. Talk about disastrous logo revamps. Both companies -- one old dog and one new - recently found out the hard way that there's a lot more to a successful rebrand than merely tweaking your logo and hoping it will go over well.
