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Updated by Jakub Prószyński on May 26, 2017
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Lektury #59

KLM Proves That Social Media Do Have An ROI

If you had your doubts about social media being profitable for your business, then KLM should make you reconsider. The popular air carrier reported $25 millions in revenue, directly attributed to its (very) successful social media strategy. Also Read: KLM Now Displays Live Customer Response Time on Twitter It all started as a matter of...

17 Stats You Should Know About Visual Content Marketing in 2015

Each year in mid-January, when all of last year's research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it's amazing how fast things can change in twelve short months and 2014 was certainly no exception.

How Much Do Facebook Fans Still Matter?

I know there's a growing sentiment that Facebook fans no longer matter. This claim tends to be shouted loudest by those who also claim that organic reach is dead ( it's not). While I've long supported the notion that fans still matter - and matter a lot - my opinion is starting to change, at least when it comes to Facebook ad targeting.

Robert Scoble's 22 Tips for Better Facebook Engagement

Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don'ts yesterday that is well worth the read for social-media marketers. Check out Scoble's 22 tips for better posting results: 1. Share three posts from someone else about stuff you are interested in.

What $5 Per Day Will Buy You on Facebook Ads

If you want get your posts seen on Facebook, one of the most common bits of wisdom you'll hear is this: Pay for reach with Facebook ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.

How Brands Are Using Instagram

Today, all kinds of brands have a presence on Instagram, from the smallest businesses (shopkeepers, creators) to the biggest international brands (distributors, automobiles, luxury brands). Some use it as their main social network, which means they have a social media communications strategy exclusively based on Instagram.

9 rzeczy, które BuzzFeed uczy nas o tworzeniu królewskiego contentu

Autorem tekst jest Jędrzej Deryło. Wystartował w 2006 roku jako prosty agregator linków. Dziś miesięcznie odwiedza go 200 milionów osób, wyświetlenia liczone są w dziesiątkach miliardów, a jeden miliard dolarów to jego szacowana wartość. Oto 9 cech, dzięki którym content BuzzFeeda króluje w internetach. Slajdy to dla użytkownika masa uciążliwych kliknięć i straconego czasu.

12 Great Communication Secrets You've Never Heard

Being a great leader and doing great work are important, but to be truly successful you need to know how to be a great communicator. What makes one person better at it than another is often a matter of a few little-known communication skills. Here are the 12 most valuable ones.