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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 26.05 – 1.06.2015
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Podsumowanie Tygodnia 26.05 – 1.06.2015

Facebook's New Feature That Can Listen To Your TV May Lead To New Ads

Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users' entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory.

Twitter Has Held Talks to Acquire Flipboard

Twitter has been engaged in an ongoing series of talks to acquire Flipboard, according to multiple sources with knowledge of the situation, in an all-stock deal that would value the company at over $1 billion.

Pizza Hut's 'World's First' Pizza Box Transforms Into A Movie Projector

Pizza Hut has been rolling out some pretty interesting campaigns recently. Yesterday, we published this hilarious commercial in which the brand took down the selfie stick obsession in a parody PSA to all 'narcissistick' addicts. Now, we have this novel idea created by Ogilvy & Mather Hong Kong that has transformed ordinary Pizza Hut boxes into cool movie projectors.

Twitter brings live-streaming app Periscope to Android

Periscope, the promising live-streaming app owned by Twitter, arrives on Android today. Like its cousin on iOS, which debuted two months ago to the day, Periscope for Android lets you watch and record broadcasts from your mobile device.

How Nikestore Pulled Off the Ultimate Troll on One Customer

Whoever runs the @Nikestore Twitter account has to suffer through plenty of online abuse. The account's Twitter mentions are often filled with angry customers every time one of its sneakers sells out at a seemingly impossible speed. But, the the person behind the account still manages to have some fun by intereacting with its more vocal followers.

2015 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting? In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

GfK Polonia przejmie od Gemiusa badanie polskiego internetu

Firma GfK Polonia wygrała konkurs spółki Polskie Badania Internetu na realizację stałego pomiaru odwiedzalności serwisów i aplikacji internetowych w naszym kraju. Dotychczas takie badanie pod nazwą Megapanel prowadził Gemius.

Some Big Announcements from Socialbakers

We've revamped our market-leading services - integrating Instagram and Ads into Socialbakers Analytics, bringing Paid Post Detection to social marketers, improving our Executive Dashboard - and, soon, we'll be introducing video analysis and a groundbreaking partnership with Sina Weibo. Socialbakers Analytics is redesigned, reimagined, and more powerful than ever.

Redesigned Google Photos app for Android revealed in detailed leak

A new Photos app for Android is coming, and we may have just gotten an early preview of what's in store. Alongside a new photo-sharing service separate from Google+, Google is expected to announce a new Photos app for Android with better photo management and editing tools at its Google I/O developer conference on May 28.

Watch a pro racer do real-world drifting wearing an Oculus Rift

Virtual Drift: a bizarre question with a surprisingly practical answer As publicity stunts go, Virtual Drift is a pretty complicated one. Here's how it works: start with a driver from Formula D, a professional drift racing league. Build him an absurdly heavy custom helmet with an Oculus Rift instead of a visor.

Facebook is testing a new tool to lock down user logins

As services go mobile, logins have gotten a lot stickier and a lot harder to track. Once you've logged in on a phone or tablet, that login will usually stick around until you actively turn it off, a particular problem if that phone ends up lost, stolen, or just re-sold.

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling than my little joke above. (Though spot tops is a palindrome as well as an anagram!)

Colonel Sanders Just Took Over KFC's Twitter, and He's Amusingly Terrible at It

Harland Sanders needs a little help with the Twitter. The KFC colonel, who was recently revived as the chain's advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some "clear and concise communication" directly to the brand's fans. Some 18 tweets later, it's clear he needs to work on the concise part.

Raport POLSKA.JEST.MOBI 2015 już do pobrania!

Dzień dobry wieczór! Wreszcie jest! Wreszcie doprowadziłam do szczęśliwego finału nową publikację :-) Już dzisiaj możesz pobrać najnowszy i najciekawszy raport POLSKA.JEST.MOBI 2015. Zapraszam! To już jego trzecia edycja, ale w tym roku zaszło wiele zmian. Po pierwsze, zmienia się tytuł raportu - już nie "Marketing mobilny w Polsce", a "POLSKA.JEST.MOBI".

2015 Internet Trends Report

Published on KPCB's Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural "The Internet Report" was first published in 1995. Since then, the number of Internet users has risen from 35 ... KPCB's Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural "The Internet Report" was first published in 1995.

Qpony testują zasięg Snapchata (case study)

redakcja Snapchat to aplikacja mobilna, która szybko zdobyła miano sieci społecznościowej, mogącej namieszać w świecie mediów i marketingu przez niebywałą popularność, jaką cieszy się wśród Generacji Z. Jej sukces tkwi w ulotnej formie przekazu, jakim są snapy. Trwają one maksymalnie kilka sekund i znikają na zawsze.

Marketing emocji, czyli najciekawsze kampanie na Dzień Matki

Tylko w Polsce Dzień Matki obchodzi się 26 maja. W wielu innych krajach to święto obchodzone jest wcześniej, dlatego ze sporym wyprzedzeniem można było cieszyć oczy reklamami z innych rynków. Przed nadejściem tego dnia do mediów trafiły reklamy okolicznościowe.

Twitter Unveils New Audience Insights Dashboard

Twitter is looking to entice more advertisers to the platform with a new Audience Insights dashboard, covering a wide range of analytics options. Similar to Facebook insights, Audience Insights includes an overview of various demographics, interests and purchase behaviour data, enabling Twitter advertisers to dig deeper into their audience and better target their content - both through paid and non-paid means.

Facebook Adds "Call Now" Click-to-Call Feature to Newsfeed Ads

Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook's new 'Call Now' button for News Feed ads. Mobile users who tap the button call the business immediately.

SumoMe Is An App Store For Tools To Grow Your Online Traffic

"The first app store for websites" - that's how AppSumo co-founder Noah Kagan describes the company's new-ish product SumoMe. What does that actually mean? Basically, Kagan aims to create a one-stop shop (yes, it's a cliché, but one I feel justified using since it's a literal store) where people can find tools to improve their websites.

Any.do links up with Ginger Keyboard to streamline your note-taking needs

Any.do, a note-taking and list-making app for mobile devices, has partnered with Ginger Keyboard to enable users of the latter to quickly make lists using the former. Announced today, the integration brings Any.do functionality directly within Ginger Keyboard's Smart Bar, which lets you switch apps without closing the keyboard.

This Bayern Munich video is very dramatic for what is just a shop opening

This video might well prove that, actually, Germans do have a sense of humour. After launching a new flagship store that has all your usual garb you'd expect from a football team; shirts, shorts, training tops and all that, the Bavarians took to the web to promote some of the lesser known Bayern Munich branded items. Complete with dramatic Hollywood style music.

Nowa funkcja w Sotrenderze - analiza negatywnych reakcji

Zdarza się, że nasze działania w mediach społecznościowych nie przynoszą spodziewanych przez nas efektów. Czasem użytkownicy nie reagują na komunikację tak entuzjastycznie, jak byśmy chcieli. W Sotrenderze wiemy, że lepiej zapobiegać kryzysom niż je rozwiązywać i dlatego wprowadzamy zupełnie nową funkcję, która pozwoli Wam szybko reagować na negatywne reakcje użytkowników.

Vine's Amanda Cerny Does a Historically Accurate Striptease for Breathless Resorts

Riding the viral success of numerous other evolution videos, a genre that started with "The Evolution of Dance," Breathless Resorts has scored a hit with "The Evolution of the Bikini"-an obvious crowd pleaser starring model and Vine star Amanda Cerny.

Google announces Android Pay - and it's a lot like Apple Pay

Google announced Thursday a new payments platform for Android called Android Pay. Android Pay is very similar to Apple Pay for the iPhone. It lets you load up your credit card infomation to your Android phone and pay for stuff in stores by tapping your phone on a special pad.