The Next Step In Social Media

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media—more engagement, period—seeks out strategies that work. And what works with a platform of 11 million followers tends to work for platforms with 100, too. Social media is a moving ocean of posts, images, tools, ideas, and content that flows at a fast pace. You can find success by building your own social media strategy and keeping it fluid by checking and rechecking what’s working.

It hasn't been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there's some way to open up the floodgates to leads, isn't there? In this article, I’m going to show you 7 tips that will help you better leverage LinkedIn to be a powerful B2B marketing tool.

Have you used Facebook to find content that’s most appealing to your readers? You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.

I’m often asked about the audiences that should be targeted in Facebook ads for optimal success. There are seemingly an infinite number of targeting combinations, so the confusion is understandable. While your objective will always help determine targeting method, following is a simplified priority list of how I recommend you target. Audience sizes and budget will also influence which of these audiences you use, but I offer this list as a starting point.