Listly by Jeffery DiBartolo
This is a listing of articles and media relevant to Expressible, Inc.
"INSTANT ARTICLES" is a new service announced by Facebook on May 12th, in partnership with nine news firms, including the New York Times, the Guardian and National Geographic. Facebook users will be able to read stories from these publishers without leaving the social network, since it will host the articles rather than just providing weblinks that send readers off to the news firms' websites.
There has been relentless coverage of the boom in technology startups. Think about the blasé way the word bubble gets tossed about. Big Wall Street banks and Silicon Valley venture capital firms are wooing geek talent, and investors seem willing once again to ignore the widespread use of unconventional financial accounting that makes a startup's finances look much better than they really are.
"WE ARE taking over the world of yoga." At the graduation day for 500 Startups, a school for entrepreneurs in Silicon Valley, such statements of focused megalomania are the norm. "We will own this space," predicts the founder of a company that helps shops send digital offers to nearby phones.
A WITTY commercial for Adobe, the software firm, that aired last year showed a blissful team of executives and factory workers, who return to work when they think sales are up for their "Encyclopedia Atlantica". It turns out that an adorable baby in nappies is repeatedly clicking "buy" on a computing tablet.
Meredith Corp. continued to bolster its advertising and marketing services this week with the acquisition of Selectable Media, which specializes in native advertising. As part of the acquisition, Selectable will be integrated with Meredith Digital and CEO Matt Minoff will oversee Meredith Digital's ad products. Terms of the deal weren't disclosed.
Livefyre is announcing that it has raised $47 million in new funding. That number includes a $15 million addition to the company's Series C - founder and CEO Jordan Kretchmer told me that the company didn't bother to announce that "opportunistic" funding separately, because it was quickly followed by a $32 million Series D.
Get the PayPal account ready. Startups can now raise up to $50 million by selling stock online to anyone, opening the door for Internet-based equity crowdfunding platforms to begin operation. The Securities and Exchange Commission voted unanimously on Wednesday to adopt rules that permit startups to raise money from the vast majority of Americans, including provisions that allow for deals to be made over the Internet.
It's a tough time to be raising money if you have the words "ad" and "tech" close together in your business plan. Executives in the advertising technology sector and venture capitalists who are versed in the space say the climate for fundraising has shifted from one where dollars were flowing freely to one where getting additional funding is...