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Updated by Howard Lake on May 23, 2015
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Howard Lake Howard Lake
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Charities on 'slactivism'

Social media is a powerful tool to help spread the word of charities' campaigns. But charities rely on practical support - volunteering, donations, campaign actions. So, some of them have reminded us, sometimes humorously, that social media 'likes' are just the first step to taking practical action.

The Drowning

A man is drowning, while people on a pier calmly look-on and comment on his situation. Blah-blah in a social network at it's realest. Film for the launch of Mainpeople - an International Charity Social Network.

Likes don't save lives - UNICEF Sweden TV commercial

Save childrens lives - buy vaccines: http://unicef.se/poliovaccin It's easier than ever to support a good cause -- all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it's important to be liked, likes can't fund medicine, water or food.

The Dinner Party - The Good Guys Christmas - Swe - UNICEF

Det har aldrig varit enklare att göra något stort. Köp julklappar som räddar barns liv på http://unicef.se/gavoshop.

The Greatest Story - The Good Guys Christmas - Swe - UNICEF

Det har aldrig varit enklare att göra något stort. Köp julklappar som räddar barns liv på http://unicef.se/gavoshop.