Innovation is more than just a buzzword (yes, it is a buzzword). The phrase, "if you're not growing you're dying" means that businesses need to consistently introduce new ways of thinking about old problems. For example, a friend who owns a printing company recently launched a mobile app to deliver high quality prints of photos shot on smartphones because many of his core printing products had become commoditized.
Web Analytics remains a core component of a Digital Strategy by allowing marketers to connect the dots and understand their website performance. We use Google Analytics daily to measure website and marketing campaign effectiveness. Google Analytics provides the digital marketer with an essential tool set of data and reporting.
In recent years, the term 'responsive design' has become mainstream, referring to web design that responds to a screen size and displays accordingly. We know that it is important for a website to be responsive-especially today as the world becomes increasingly digitized on mobile devices.
Google recently announced more search queries are performed on mobile devices than on computers in the United States and in 10 other countries. Two thirds of Americans now own smartphones and nearly 200 million users are expected to search on mobile by 2018 according to eMarketer.
In the fall of 2014, the owner of the Chicago-based yoga studio, Yoga Now, approached Kona Company regarding a new website. The existing website was out of date, not well optimized and not mobile friendly. Kona Company got to work on a new website, which launched earlier this week.
While SEO can be a complicated and tedious process, there are certainly basics that all people, whether individual web designers or large businesses, can utilize in order to generate more organic search traffic.
There is no question about the influence that YouTube has had on internet users over the past decade. From laughing babies to training tutorials, the possibilities of YouTube videos available to the world are endless. Yet with more than 100 hours of video being uploaded to YouTube every minute, it becomes much more difficult to actually generate views and popularity than simply pressing upload.
Moving into the Digital Marketing sphere, especially as a new start-up entrepreneur, can seem daunting at first. Even as the world becomes increasingly digital and mobile devices reign supreme, one has to be strategic to get off the ground, stand out from the crowd and succeed.
Many of our clients receive 50% or more of their traffic from Google organic searches. In order to preserve this valuable source of traffic, businesses need to follow Google's best practices to avoid a manual action penalty - like the plague.
Key performance indicator (KPI) is a popular term that describes consistent measurements a company can use in order to set goals and identify growth potential in marketing, sales or any other type of business performance. There is no concrete list of KPIs because they are dependent on what a specific company wishes to measure and improve upon.
With summer upon us, I was recently in the market to buy a tent for an upcoming camping trip. The requirements for the tent were: Easy to set up Durable enough to withstand the elements Spacious enough to accommodate four people without feeling cramped Before settling on a brand, I began researching tents on my smartphone.
Like technology, web design is evolving. First, it was popular to 'wow' visitors with eye-catching graphics, vivid colors and striking animation. Following the 'wow' era, was the skeuomorphic trend. Skeuomorphism is a style of design in which items on a screen, for instance, the sun on the pre-downloaded weather app on the iPhone, attempted to closely resemble its real life counterpart.
Is your Digital Strategy prepared for 2016? Learn more about why 2016 is the year of the mobile-first world and how you can convert customers with mobile.
