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Updated by Connie Lansangan on May 19, 2015
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The Economics and Culture of Japanese Call Centers

Increased Customer Engagement Can Translate to Increased Sales

A prominent CRM tech firm recently completed an industry study that found that people who have higher levels of customer engagement tend to spend more money on their favorite brands. This finding comes from HelloWorld, a developer of CRM software and other customer engagement products, which surveyed more than 5,000 people to attempt to answer exactly how customer engagement affects businesses.