A well-defined problem is half solved. But getting there is harder than you'd expect. Enter the world of value propositions. Projecting "Here is why you should buy from us" seems easy from the company's perspective: it already knows its product and may be over-valuing the perceived benefits.
Remember when Facebook was ugly? Truly ugly? Like the carpet of a dorm room after a weekend of Jell-O shots ugly? Then they started hiring designers, like Ben Barry, who in addition to serving as one of the company's propaganda czars, helped guide the fledgling startup to the largely improved visual brand you know today.
just when everything seemed to be going so swimmingly, Facebook put up a big stop sign and restricted the level of content published from brand pages to about 16 per cent in 2012.
This week, Facebook launched Instant Articles, a feature that allows publishers to host their news stories and content directly on Facebook. For consumers, this is a much faster, richer, and easier experience for reading articles directly on their News Feeds and primarily on mobile. For Facebook, this is a big [...]
In Dan Pink's Free Agent Nation: The Future of Working for Yourself he closes the book with a long, excellent list of "Work Smarter Not Harder" type advice for people who want to start working for themselves. Frankly, the list is so good I think everyone would benefit from it.
