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Updated by Jakub Prószyński on May 26, 2017
Headline for Lektury #56
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Lektury #56

5 'Avengers'-style social media managers

The list of tasks and demands on social media managers each and every day can be enough to make the job seem superhero-worthy. Though they don't require a magical hammer, a flying suit of armor or an indestructible shield, community managers are often armed with tools of their own, such as scheduling and analytic apps, a knowledge of content creation and lots of caffeine.

5 Leadership Lessons You Can Learn From Game of Thrones

Answer by Mira Zaslove on Quora. 1. " The man who passes the sentence should swing the sword." - Eddard Stark. Don't shy away from making tough calls. And just as importantly, do the unpleasant work to follow through. As Ned reminds us, "He who hides behind executioners soon forgets what death is."

How to Test Anything on Social Media

One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens.

Napędzani Dieslem, czyli zapomniane mądrości facebookowego króla.

Na Facebooku robi się coraz ciężej. Mark na początku usunął nieaktywne konta z profili (myślę, że to dobrze), w ostatnich tygodniach zmienił się algorytm i więcej treści będziemy widzieli od znajomych (tutaj jeszcze nie jestem pewien, bo różnych mam znajomych), a jeśli wydaje Ci się drogi managerze, że treści w newsfeedzie jest dużo...

How I Grew My Facebook Traffic by 200% in 60 Days

Andrianes Pinantoan heads growth marketing at Canva, an online design tool that helps you and your team create stunning visual marketing assets faster and easier than ever. Have you noticed it? Recently, more and more companies have started complaining about the declining amount of traffic Facebook drives to their website.

Brands trot out posts for royal baby, 'Star Wars' day and Cinco de Mayo

'Tis the season for newsjacking. Those of us who work in creating social media content have been on high alert for the past week or so, which saw the birth of a royal baby, "Star Wars" day (May the 4th be with you) and Cinco de Mayo.

18 Lessons I've Learned about Blogging

In November 2002 I first heard the word blog after a mate e-mailed me a link and said I should consider starting one. Within 24 hours I'd created my first blog (a blogspot blog that doesn't exist today).

12 Latest Tactics to Posting on Facebook

If you feel challenged by Facebook marketing these days, you should know you're not alone. In an increasingly crowded news feed, Facebook's algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

BuzzFeed Just Cracked the Code on How Social Content Spreads, and It's a Big Deal

For a while now, BuzzFeed has been the envy of the publishing world for its ability to crunch data and figure out how to create content that's perfectly constructed to spread through the social web. Even The New York Times couldn't help but gush over BuzzFeed's analytic prowess in last year's leaked innovation report.

12 Facebook Tactics Working Right Now | SEJ

If you feel challenged by Facebook marketing these days, you should know you're not alone. In an increasingly crowded news feed, Facebook's algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.