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Updated by Jakub Prószyński on May 26, 2017
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Lektury #55

12 Facebook Tactics Working Right Now | SEJ

If you feel challenged by Facebook marketing these days, you should know you're not alone. In an increasingly crowded news feed, Facebook's algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

Start Blogging, Start a Business, and Build an Authentic Brand

Some months ago I published a post about commonly misused words. Several hundred thousand people read it, so it was reasonably popular, but as with most posts, in time the views slowed. Then one day, seemingly out of nowhere, tens of thousands of people read it.

5-Steps to Goal Setting In The Modern Age

In the wake of the new year, I've thought a lot about setting goals. Both in the context of my personal life and professional life. As a CEO it's my responsibility to ensure that goals get set and accomplished throughout our company.

17 Life Lessons from Professional Freelancers

Shannon is the Chief Content Officer for CloudPeeps, where she crafts words, creates strategies, and recruits loyal brand advocates. She's also the founder of asongaday.co, hand-curated songs delivered to your inbox, and an enthusiast of live music, sunshine, craft beer, and quality content. This post originally appeared on the Cloudpeeps blog.

10 Fantastic Instagram Posts and Why They Work

Don't let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let's look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content.

18 Lessons I've Learned about Blogging

In November 2002 I first heard the word blog after a mate e-mailed me a link and said I should consider starting one. Within 24 hours I'd created my first blog (a blogspot blog that doesn't exist today).

14 traits every successful social media manager should have

The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple channels, and have a vast toolkit for analyzing data.