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Updated by Mike Gracen on Dec 06, 2015
Headline for 27 Awesome Backlink Tools
Mike Gracen Mike Gracen
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27 Awesome Backlink Tools

Whether you are looking to improve your backlink profile for SEO, or just find some new sites to gain traffic from... these 27 tools can help. Check out our entire list of online marketing tools.

Advanced Link Manager

The Advanced Link Manager is a great tool to find relevant link opportunities. In just a few mouse clicks I can find out who links to top-ranking websites, but not yet to our client's.

Whether you're hunting for backlinks for a search engine optimization project or looking to give your client an edge with the messaging of their PR campaign, pouring through spreadsheets, results pages, and inane blog posts can get tedious.


How do you build credibility online? You do it by cultivating quality relationships with influencers across the web. Until now that process was time-consuming and resource-intensive. BuzzStream simplifies this process, allowing you to efficiently cultivate and manage these relationships.

cognitiveSEO Explorer

The Backlink Explorer (from cognitiveSEO) is the quickest way to check a site's backlinks. Use it for Link Research, Top Pages, Anchor Text Analysis, Enjoy the Quick & Easy Link Analysis!

Fiverr Guest Bloggers

Yes, you can sift through the crap and find some legit sources on Fiverr.

HARO - Help a Reporter Out

No such thing as free publicity? There is with HARO. Help A Reporter connects news sources with journalists looking for their expertise. Sign up today!


It's no secret Google uses hundreds of factors to rank your website in its search results. And while the list of these factors is quite wide, all SEO experts agree that links remain the strongest quality signal to search engines, outweighing most other ranking factors.

Link Detox

If Google has penalized your sites, you are daily losing traffic and money. Save your site with Link Detox - the industry-leading solution for link risk analysis and link removal.

Link Prospector

The Link Prospector uses the latest techniques to uncover the links that will improve your rankings. Our Link Target Score algorithm ensures the best opportunities are at the top of your list to ensure that you don't waste time chasing links that won't improve your rankings.

Link Research Tools

With 18 unique tools it provides an unmatched link intelligence that will help put your website ahead of the competition. An inexpensive solution for individuals and small businesses who want to keep their link profile clean.


There have been a few tools coming out on the market since the first Penguin - but I have to say that LinkRisk wins right now for me on ease of use and intuitive accuracy.


To save you time, Linkstant lets you log in using your Google account. This lets you have Linkstant up and running in minutes, without having to create yet another username and password.

Majestic®: Marketing Search Engine and SEO Backlink Checker

Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.




Find Meetups and meet people in your local community who share your interests.

Muck Rack

Over 25,000 journalists from The New York Times, The Wall Street Journal, Mashable, Fast Company and hundreds of other publications around the world use Muck Rack to build their portfolio & grow their following.




Link building is hard - really, really hard. Ontolo tries to productize many of the manual tasks, searches and tracking processes of link building with an extensive, diverse toolset....everything from .gov/.edu finders, to competitor link searches, to content research and backlink tracking/monitoring.

Get an in-depth analysis of the freshest live backlinks. OpenLinkProfiler offers more than all other backlink databases. For free. Sophisticated link filtering, Link Disinfection tool, link alerts. Links updated daily.

Open Site Explorer

Create a campaign to track your site's link profile over time, against competitors—and find new link opportunities! Discover new link opportunities. See where you’re mentioned on the web—with or without a link—using Fresh Web Explorer.


Outreachr is the social outreach tool that will streamline your link building and public relations campaigns.


Stop managing spreadsheets and start managing your business. Pitchbox provides a single platform that automates and streamlines the entire SEO workflow - saving you time and effort, and allowing you to serve more clients without adding headcount.


Remove'em provides a link removal platform with options to identify and remove bad backlinks pointing to your site and assist with disavowing links and reconsideration requests.




We built rmoov to make it easier to handle link removal requests at scale. If cleaning up bad backlinks seems too hard, rmoov can help.




Easily deployable ad placements that increase direct-nav traffic monetization. Understand your audience's intent in real-time to boost site traffic and brand reach while driving user engagement.

URL Profiler

URL Profiler doesn't just do one task; it can be configured to retrieve a large array of link, content and social data for almost ANY task. Thousands of URLs at once - with no limits or constraints - just the data you need, when you need it.

Reddit /r/webmarketing

This subreddit hosts links to articles and discussions about web marketing, including email marketing, online PR, social media, SEO and so forth.