One of the recently invented best friend’s blogger is Google webmaster tool. It is an easy-to-use tool which has assisted plenty of site administrators and site owners in terms of increasing web traffic volumes. It is completely free. It has many tremendous features however the most talked feature is search analytics report it offers. This report flaunts how your site gets displayed in the Google search results. However, it also presents myriad of other side related data in much detailed manner. Besides from offering information regarding appropriate keywords, it also displays numerous metrics like average position in search results, meaningful clicks and so on