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Updated by Mike Allton on Feb 11, 2016
Headline for Blogging Mastery Curriculum
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Mike Allton Mike Allton
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Blogging Mastery Curriculum

This is the proposed curriculum for our upcoming course on blogging. The course is designed for people who wish to create a blog for their primary or secondary source of revenue.

Please vote up or down the various "chapters" of this course to indicate which interest you and which ones don't. You can also leave comments and feedback, as well as suggest others.

Source: http://www.TheSocialMediaHat.com

1

What Is A Blog

What Is A Blog

Provide a high-level overview of what is, and is not, a blog. Review the various topics that need to be understood, which we'll be covering in subsequent modules.

2

Uses Of A Blog

Uses Of A Blog

Illustrate all of the ways that a blog can be used, and what can be blogged about. Combat misperceptions and fallacies.

3

Focus and Niche

Focus and Niche

Explain what it means to target a niche, why it's critical, and what processes and tools can be used to help.

4

Blogging Inspiration

Blogging Inspiration

Provide processes and sources for blogging inspiration which can be used and turned to over and over.

5

Blog Platforms

Blog Platforms

Review the choices of blogging platforms and explain the differences and important considerations.

6

Owning Content

Owning Content

Stress the importance of owning your own content, and how that applies to outposts.

7

Finding Your Voice

Finding Your Voice

Explain what it means to blog with your voice, and how to find it.

8

Determine Audience

Determine Audience

Review how to determine and find the right audience for your blog.

9

Publishing schedule

Publishing schedule

What is a publishing schedule, and why does it matter?

10

SEO 101

SEO 101

Review the basic tenets of Search Engine Optimization that every blogger needs to understand.

11

Social Media 101

Social Media 101

Review the basic tenets of Social Media Marketing that every blogger needs to understand.

12

Blog Types

Blog Types

Review the three styles of blog posts and when it's appropriate to use each.

13

Categories and Tags and Deep Links

Categories and Tags and Deep Links

Explain how to categorize and link your blog content to encourage deeper dives from readers and more time on site.

14

Blog Length

Blog Length

Discuss the optimum length for a blog post.

15

Titles

Titles

Provide best practices and considerations for crafting compelling blog post titles.

16

Images

Images

Discuss the importance of using images with your blog posts, and provide best practices and tools.

17

Call to Action

Call to Action

What is a "call to action" and where should it be used?

18

Authorship

Authorship

Is Authorship important? And if so, how should it be implemented and leveraged?

19

Email List

Email List

Explain the importance of an email list, how to start one, and how to use it to grow your readership.

20

Monetization

Monetization

How to earn money from your blog.

21

Repurposing Content

Repurposing Content

How to repurpose content to create additional pieces of content.

22

Sharing Old Posts

Sharing Old Posts

Discuss whether or not bloggers should share their old content, and how.

23

Reviving Old Posts

Reviving Old Posts

How to identify and update old posts that will benefit your blog long-term.

24

Newsjacking

Newsjacking

Review the benefit and technique of newsjacking, and the challenges it presents.

25

Guest Blogging

Guest Blogging

Explain what guest blogging is and why it should be considered.