Mike Allton
This is the proposed curriculum for our upcoming course on blogging. The course is designed for people who wish to create a blog for their primary or secondary source of revenue.
Please vote up or down the various "chapters" of this course to indicate which interest you and which ones don't. You can also leave comments and feedback, as well as suggest others.
Source: http://www.TheSocialMediaHat.com
Provide a high-level overview of what is, and is not, a blog. Review the various topics that need to be understood, which we'll be covering in subsequent modules.
Illustrate all of the ways that a blog can be used, and what can be blogged about. Combat misperceptions and fallacies.
Explain what it means to target a niche, why it's critical, and what processes and tools can be used to help.
Provide processes and sources for blogging inspiration which can be used and turned to over and over.
Review the choices of blogging platforms and explain the differences and important considerations.
Stress the importance of owning your own content, and how that applies to outposts.
Explain what it means to blog with your voice, and how to find it.
Review how to determine and find the right audience for your blog.
What is a publishing schedule, and why does it matter?
Review the basic tenets of Search Engine Optimization that every blogger needs to understand.
Review the basic tenets of Social Media Marketing that every blogger needs to understand.
Review the three styles of blog posts and when it's appropriate to use each.
Explain how to categorize and link your blog content to encourage deeper dives from readers and more time on site.
Discuss the optimum length for a blog post.
Provide best practices and considerations for crafting compelling blog post titles.
Discuss the importance of using images with your blog posts, and provide best practices and tools.
What is a "call to action" and where should it be used?
Is Authorship important? And if so, how should it be implemented and leveraged?
Explain the importance of an email list, how to start one, and how to use it to grow your readership.
How to earn money from your blog.
How to repurpose content to create additional pieces of content.
Discuss whether or not bloggers should share their old content, and how.
How to identify and update old posts that will benefit your blog long-term.
Review the benefit and technique of newsjacking, and the challenges it presents.
Explain what guest blogging is and why it should be considered.
Content Marketing Practitioner. SiteSell CMO. HootSuite Pro & Author. http://owl.li/xhoK0 Specialties include #Blogging, #SocialMedia and #minestrone.
