Web Strategy

Every piece of web content is important-or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It's time to make some hard choices about what does and doesn't belong.

Designers have coveted print for its precision layouts, lamenting the varying user contexts on the web that compromise their designs. Ethan Marcotte advocates we shift our design thinking to appropriate these constraints: using fluid grids, flexible images, and media queries, he shows us how to embrace the "ebb and flow of things" with responsive web design.

We've all fallen into territorial arguments about what content belongs on a site's homepage. It's the most important part of your website, after all-or is it? Ida Aalen shows us how to circumvent these turf wars with the Core Model approach, starting with a workshop to get everyone on the same page about what really counts as important-to your users.