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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 14.04 – 20.04.2015
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Podsumowanie Tygodnia 14.04 – 20.04.2015

„Gra o tron" z Universal McCann

„Gra o tron" z Universal McCann | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Spotify dostanie 400 mln dolarów od inwestorów

Cnet powołując się na anonimowe źródła podkreśla, że poza jednym z głównych banków finansowych na świecie i grupą z Abu Dhabi w Spotify chcą wesprzeć także inne firmy inwestycyjne. Fundusze mają być pozyskane w ciągu najbliższych tygodni. Przedstawiciele Spotify odmówili komentarza w tej sprawie.

Robert Bednarski zaczyna zarządzać Facebookiem w Europie Środkowo-Wschodniej

Facebook w komunikacie prasowym potwierdził informację o zatrudnieniu Roberta Bednarskiego podaną przez Wirtualnemedia.pl dwa tygodnie temu. Bednarski jako dyrektor portalu w Europie Środkowo-Wschodniej pracuje w jego warszawskim biurze. Odpowiada za działania serwisu na wszystkich rynkach tego regionu, kierując zespołem sprzedaży reklam i współpracując z marketerami.

Facebook Is Tweaking Its Trending Section

Looks like Facebook's is tweaking its trending section, in order to offer a wider variety of interesting topics to its users and a way to better organise them. Also Read: 3 Places To Look for Trending Topics - Other Than Twitter As Adweek reports, users have spotted a change in the look of the section,...

Snickers Commercial: Bedtime

Snickers and advertising agency AMV BBDO from London have released this hilarious video spot recently. The ad depicts a lady, who is preparing an April Fools prank for her beloved partner. She has brought a real, enormous python to their bedroom and covered it under the sheets.

The NBA just dealt a major blow to Coca-Cola

PepsiCo has won exclusive sponsorship rights for the National Basketball Association, ending Coca-Cola's 28-year run as the league's official sponsor. Mountain Dew will be the leading soft drink in the partnership, which PepsiCo is expected to announce on Monday, the industry journal Beverage Digest reports.

Spotify wants you to spam Twitter with its new ads

Spotify is rolling out a new feature designed to get users to spam Twitter. The Tweet the Beat feature started appearing on the weekend, and it automatically displays a fullscreen pop-up ad for mobile Spotify users with pre-populated text and a button to tweet Rihanna with a thanks for her "Bitch Better Have My Money" single.

Game of Thrones Season 5 Premier: Jon Snow Leads Social Chatter

HBO's Game of Thrones returned this weekend, and millions of people were talking about it through social media. According to Synthesio, a global social intelligence platform, the character most people were talking about was Jon Snow.

Costagram (@costagram_costacoffee) * Instagram photos and videos

Witaj w świecie COSTA COFFEE! Klikaj w zdjęcia i tagi - poznawaj nasze produkty!

Pocket introduces a new responsive web design and raises another $7 million

Save-for-later service Pocket introduced a redesign of its web client today, making the site responsive for the first time and allowing it to scale more easily from smartphone screens to desktop monitors. The web version now includes a persistent sidebar offering one-tap access to your saved articles, videos, and images, as well as your favorites, archived saves, and anything you've tagged.

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of her surroundings. The spot, by Wieden + Kennedy, launches a campaign called #betterforit, which Nike says is its largest initiative yet in supporting and motivating women's athletic journeys.

Facebook Adds Cake Icon in Chat Next to Friends with Birthdays

Facebook's latest way to remind users of friends' birthdays is the addition of a cake icon in its chat interface. Reader Matteo Gamba of TransferWise shared the screenshot above with SocialTimes, in which the cake icon appears next to the names of friends celebrating birthdays on the current date.

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Melanie White | April 14, 2015 | Comments Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Foursquare has launched Pinpoint, a new ad offering aimed at assisting marketers in targeting users based on where they have been, using location data.

Disney, Samsung Among Instagram Carousel Ad Pioneers

Mike O'Brien | April 14, 2015 | Comments Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Brands are starting to utilize Instagram's latest ad offering, taking advantage of the ability to link to product pages from their ads.

Coca-Cola takes visitors on new brand journey with site relaunch

Do you remember when company websites were just about the product and the company? Boring, boring, boring. Brands have been on a journey to raise the bar in terms of content onsite and with its launch of Coca Cola Journey this week the fizzy drinks giant may have got there sooner than most.

Embedded Tweets: Redesigned for the modern web | Twitter Blogs

New updates to embedded Tweets offer improvements to photo and video display and more.

KIT KAT zachęca do zrobienia sobie przerwy / Z branży - Portal PR Newsline.pl

Dziś jest: Poniedziałek, 20.04.2015 r PROMOCJA W WYSZUKIWARKACH KIT KAT zachęca do zrobienia sobie przerwy Marka KIT KAT wystartowała z now kampanią reklamową zachęcając do zrobienia sobie przerwy z batonem KIT KAT Chunky. Od 7 kwietnia trwa akcja od hasłem „Czas na przerwę, czas na KIT KAT".

Tinder now lets you swipe through Instagram photos of potential matches

With an update rolling out today, Tinder will now let you swipe through recent Instagram photos belonging to your prospective matches. Up to 34 photos (and videos) are visible, and Tinder's users will be able to tap on those Instagram shots to see your full profile - assuming it's public.

Slidepick For Android Lets You Swipe to Delete Useless Photos

If you're like me and have way too many pictures and screenshots saved on your Android device, you'll want to check out this free app that makes it a snap to clean out your gallery. If you've ever used Tinder to find a date, the interface should seem familiar.

Twitter Unveils a New Homepage to Reel in Logged-Out Users

Rumors of a redesigned Twitter.com interface have been floating around for a while, and the company is finally showing off its new user experience. The company today unveiled a new home page that feeds content to users who either aren't signed in or don't have a Twitter account.

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making a hard push to appeal to athletes.

Facebook brings back the away message in a new mobile experiment

In the late 1990s and early 2000s, before Facebook created the world's first billion-person social network, many of us stayed in touch through instant messaging. Services like AIM and ICQ let us stay in touch not just through chat, but through away messages - tiny fragments letting friends know what you were up to while away from your keyboard.

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the March 13 session was a consolidation of the spirit company's global creative and media business, which has been spread across more than 700 agencies, with media spending of more than $175 million, by some estimates.

Google Launches Handwriting Input For Text And Emoji On Android

Google Research today launched its latest project: Google Handwriting Input. Besides their voice and favorite keyboards, Android users using Android 4.0.3 and up can now also simply use good old-fashioned handwriting to input text into any Android app. The new tool recognizes 82 languages and 20 distinct scripts.

Spotify Launches Playlist Targeting for Brands

Spotify announced today that it is launching a new form of ad targeting for brands which will allow them to use the context of what you're doing while listening to music in order to target you with tailored ads.