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Updated by Jakub Prószyński on May 26, 2017
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Lektury #52

1 | How to measure the effects of 'influ...

How To Design Facebook Ads That Get Results

According to this year's Social Media Marketing Report, the area most marketers (68%) want to learn about when it comes to content is how to create original visual assets . One reason for this could be the explosive growth of Facebook advertising.

Growing a Following from Nothing: My Social Media Strategy

Est. reading time: 36 minutes There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.

A Facebook Experiment: An Analysis of News Feed Posts - Jenn's Trends

If you have read my previous post about the latest news from Facebook about the decreased organic reach of page posts, you know I have a pretty strong feeling about this topic. It's been hotly debated on multiple platforms for a while now. The question being is Facebook still worth it for marketers?

How to Calculate Social Media ROI: A Delightfully Short Guide

If the concept of social media ROI feels rather enormous, you're not alone. I am amazed-and sometimes astounded-at the breadth of the topic. So that's made the exercise of writing a "delightfully short" guide to social media ROI all the more fun and challenging.

„Szukam Pana Gadżeta", czyli praca w social media

Coraz większy zakres obowiązków nie jest niczym niezwykłym - rynek zdążył nas już przyzwyczaić do łączenia dwóch lub trzech stanowisk w jedno. Istnieje jednak związany z tym trend, który z jednej strony eliminuje najlepszych specjalistów, a z drugiej znacząco wpływa na efektywność działań firmy.

There Is No More Social Media -- Just Advertising

Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication of "The Cluetrain Manifesto" and their vigorous declaration of "the end of business as usual."

Ta zawstydzająca wpadka reklamowa przeszła do historii

Pod koniec lat 80. firma Nike zdecydowała się na małą odmianę swojego przekazu reklamowego. Zrezygnowawszy z pokazywania w telewizji znanych sportowców czy przeciętnych Amerykanów, zaprosiła do współpracy przedstawicieli kenijskiego plemienia. Pomysł był prosty - zaprezentować urodzonych biegaczy w ich naturalnym otoczeniu, pokazując, że markowe buty są dla każdego i znaleźć je można w każdym zakątku świata.

Has social media changed PR?

Odds are you read that headline and clicked on this link with the thought, "Of course social media has changed public relations." You know what, you're right. But stick with me. It's been slightly more than a year since I left the world of journalism and began as a PR pro.

The Meme as Meme - Issue 23: Dominoes - Nautilus

On April 11, 2012, Zeddie Little appeared on Good Morning America, wearing the radiant, slightly perplexed smile of one enjoying instant fame. About a week earlier, Little had been a normal, if handsome, 25-year-old trying to make it in public relations.

15 Psychological Studies That Will Boost Your Marketing

How does your audience decide what it wants to click, share, favorite, and purchase? Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website.