Podsumowanie Tygodnia 24.03 - 30.03.2015

Days Could Be Numbered for 'Open Happiness' Coca-Cola Co. has invited 10 roster agencies to pitch ideas for Coke's next big global campaign, which could potentially include ending the long-running "Open Happiness" campaign. The process began this week in Atlanta and represents the first big agency move under new Chief Marketing Officer Marcos de Quinto.

Twitter is bringing the ability to tag specific locations to Tweets via official apps and the web, through a partnership with Foursquare. The company tweeted about the upcoming feature today, showing a video of how it'll work in iOS. Coming soon!

Instagram pokazał właśnie zupełnie nową aplikację mobilną. Layout from Instagram to nowe narzędzie, które powstało z myślą o osobach wykonujących fotograficzne kolaże. Nowa aplikacja spodoba się również osobom, które mają problem z kwadratowymi kadrami. Layout from Instagram to zupełnie nowe narzędzie, które ujrzało dziś światło dzienne za sprawą nowej aplikacji.

Instagram is providing a way to share photo collages with a companion app called Layout, which-even though it was just launched today-is already getting employed in interesting ways by brands like Victoria's Secret and Sephora as well as numerous consumers.

Berlinki komentują na żywo występy uczestników najnowszej edycji „Must Be The Music". Koncepcję niestandardowych działań dla Animexu, sponsora popularnego show, przygotowała agencja Publicis we współpracy z Alvernią Content oraz biurem reklamy telewizji Polsat i studiem animacji Human Ark. Akcja jest elementem kampanii realizowanej przez agencję Publicis od września 2013 r., po wygranym przetargu na obsługę budżetu reklamowego Berlinek.

Twitter today released an update to its iOS app that delivered a new feature for some verified users called 'Quality filter.' Quality filter allows verified users to hide tweets in notifications containing threats, offensive or abusive language, duplicate content or that are sent from suspicious accounts, similar to the old "filtered" option users had previously.

GlobalWebIndex examined the top five actions performed by users of Twitter, Google+ and Facebook over the past month, and clicking the latter's like button came out on top.

Raise a glass, too! Post a pic of you getting behind Finlandia and a dollar* will be donated to 1% For The Planet and pure waterinitiatives *up to $10,000

W Australii przeprowadzono pierwszy na świecie streaming z narodzin dziecka wykorzystując do tego Samsung Gear VR. Wzruszająca historia ojca, który nie może

It's been reported a few times now that Facebook plans to host third-party content on its site, but today The New York Times has shared that a handful of publications are in discussions to begin the program very soon.

Global Push Marks Fast-Feeder's Largest Effort Since 'I'm Lovin' It' Some Philippine consumers this week may be surprised by a toll booth turned into a McDonald's drive-thru, which will treat them to a free toll and a free breakfast. Others in Ho Chi Min City may get customized Coke cans with McDonald's #ImLovinIt printed on the side.

Biskrem is an iconic biscuit brand in Turkey. People love it and it has taken an integral part of their daily lives. But what if it did not exist, or if it was taken away from them? How would people react? Would they be ready to do anything to bring Biskrem back?

Taco Bell rzuca wyzwanie McDonaldowi | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Innovative products deserve advertising that itself is innovative-embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear.

Po latach marka piwa Żubr ponownie znalazła się pod opieką agencji PZL. Kampanią inaugurującą wznowioną współpracę jest „Kolej na Żubra". Najnowszą historię wymyślił i wyreżyserował Iwo Zaniewski - współtwórca i reżyser pierwszych spotów marki.

You know those times you look through old Facebook photos and start to feel nostalgic? Or perhaps you used to be exceedingly nerdy and want to look back at how far you've come. Well, Facebook now wants to make sure you're constantly reminded of the days of yore.

Condom-maker Durex has struck a nerve with sex, technology and social media. The marketer's #Connect effort, which posits that the sexiest thing to do with social media is turn it off, has earned the number one spot for the second straight week in our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures.

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can talk to a bot version of the movie's main character, Quinn Brenner.

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver.

With more than 34 eLearning modules, Facebook Blueprint will help you learn the skills to move your business forward. Get the best from your Facebook Ads with our courses.

Who are the top brands and content creators on today's most popular digital platforms? That's the question the Shorty Awards attempts to answer each year, and now we know the winners for 2015. This year, in addition to naming a top winner in each category, the Shorty Awards has added additional levels of victory-Gold, Silver and Honorable Mentions-to accommodate this growth.

The idea of opening an app to get in touch with a contact is kind of unintuitive to me - I first think of who I want to connect with before figuring out which tool is best for the job. Drupe for Android simplifies the process with an always-on launcher for your contacts.

Google'owi nie udało się przejąć Twitcha, dlatego go skopiuje. Jeszcze w tym roku zadebiutuje usługa YouTube Live w ramach której będziemy mogli strumieniować na żywo klipy z gier, a także oglądać e-sportowe rozgrywki. YouTube Live YouTube Live ma być rękawicą rzuconą przez Google'a pod nogi Twitcha.