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Updated by James Carner on Jul 15, 2016
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James Carner James Carner
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Email List Hygiene

Tips for email list hygiene

Email list hygiene has many different names and is offered in countless other formats. It's been called "Spam Trap Removal Service" or "Spam Trap Cleaning Service" to "Data Cleansing" or even "Email Cleansing" and it can be very confusing when making the right decision for your company as to what service provider to use.

Email List Hygiene: Remove four kinds of bad addresses to improve deliverability

Your email database is the foundation of your email marketing. Haphazardly adding names can invite irrelevant subscribers and invalid email addresses - which weaken your foundation. Inspired by our upcoming Optimization Summit, I went back to my notes from our recent Email Summit to reinforce what I learned about email deliverability.

Your 2015 Guide for Email Marketing Best Practices

This is your 2015 guide for email marketing. The New Year presents a unique opportunity to start fresh and develop new goals for your email marketing and establish best practices. The most successful email marketers follow a basic list of best practices to ensure they send the right message every time.

3 Powerful Tactics to Explode Your Email List Growth in 2015

As bloggers, we generally focus on 3 key ways to drive traffic to our blogs. They are: However, if this traffic can't eventually convert into revenue, it is useless. According to research from Monetate, email is the #1 source of traffic that converts into revenue (email converts at an average of 3.19%) beating search (at 1.95%) and social media (at 0.71%) combined.

A/B Testing Email Marketing Campaigns to Convert More Customers

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance.

Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical, step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward.

Top 5 Reasons Why Email Marketing Still Works

These five research-backed stats will convince you to start sending email content.

Email Marketing Sender Reputation Benchmarks and Trends

Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations and deliverability levels, according to a study by Return Path. A brand's sender reputation affects its ability to communicate with customers via email.

Danger Zones: 4 Things You Need to Know when Testing Emails

Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different email subject lines? The results are in, and we have a subject line winner!

Why & How To Verify Email Addresses (Cleaning Email Lists)!

Email marketing is getting harder by the day. Even if you’re a legit email marketer with a double optin list, your emails may not be delivered to the inbox.

….or even worse, autoresponder companies may ban you accounts for sending out emails.

5 Tips to Improve Email Open Rates - Email Marketing Essentials

Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program, but today I'll focus on how marketers can increase their campaign open rates.

3 Email Marketing Trends for Your 2015 Marketing Plan

As email marketing continues to grow in popularity as a powerful tool to nurture your target audience through the marketing funnel and buyer's cycle, there are some factors to take into consideration when forming your 2015 marketing plan: Image-based Emails vs. Text-based Emails Do consumers prefer that emails from companies contain mostly images or mostly text?

The Difference Between Hard Bounces and Soft Bounces [FAQs]

When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. I kept drawing blanks on what terms actually meant for the first few months I was learning about email marketing. The terms that gave me the most trouble?

Here is the basic history of email list hygiene:
1991 - In the early 1990's, only a small percentage of people gathered online to communicate, play, work and socialize. Online marketers saw an opportunity...

3 Reasons to Practice Good Email List Hygiene

Email marketing changes dramatically every few months. Unless you are involved in online group discussions or the latest trends, you are going to miss out on the new deliverability breakthroughs. Because of the latest changes in email marketing, email list hygiene has become a must for all email marketers.

Creative and Clever Ways to Grow Your Marketing Lists

Published on Did you know that your marketing database degrades by about 25% every year? Whether your contacts change jobs or they opt-out of your lists, as a marketer it's your job to make sure you're constantly ... Did you know that your marketing database degrades by about 25% every year?

History of Email LIst Hygiene

Before you launch your next Email campaign? You should watch this detail video about email list hygiene.

If you are spamming, then you are not going to ever achieve good sender reputation. If you are sending unsolicited bulk email to lists that are unfamiliar with what you are advertising, then you are putting your company and your name at risk. Let's be honest with each other.

According to Wikipedia, "A spam trap is a honeypot used to collect spam. Spamtraps are usually e-mail addresses that are created not for communication, but rather to lure spam.

Let’s say you cannot afford a list hygiene company and want to remove traps from your email database by yourself. Without exposing you our full secrets, I will divulge a few key components to removing traps.

Email marketing is tough and if you’re not validating your lists, you can find yourself in a heap of trouble. Just because an email gets delivered, doesn’t mean it’s a valid email address. You could be sending an email to a serious pitfall that could dramatically reduce your sending score or put you on a blacklist or worse, get you shut down. There are many validators to look for when cleaning your lists. Here are a few that we think are important when it comes to email list validation.

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of "false positives"-legitimate commercial emails mistakenly routed by spam filters to bulk folders.

Email Deliverability: Ensure your Emails do not hit the SPAM box!

You have spent a whole bunch of time writing and designing your emails and once you have sent them, what do you see? They are trapped in your recipients' junk folder. OUCH!! That hurts! So the underlying statement still remains, no matter how good your email marketing strategy is, if nobody can SEE your emails, its a total waste of time, energy and money.

Email List Verification Process Explained

My last article was all about email list validation . Is there a difference between email validation and email verification? Yes there is. Email validation fixes format issues and syntax errors while email verification reports if an email is valid (does the mailbox exist) and if not, lists the reason for the return path.

Email marketing can either be a blessing or a curse depending on how you approach it. Gone are the days of buying a list and setting up a server with software. Email marketers are now focusing on targeted lists that are optin, and to improve their ROI, they inform the list of who they are and how they got their email.