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This omnichannel convergence forces us as marketers to change our perspective. We need to think, plan, organize and communicate different

One executive calls Kennedy a quiet man with a clear understanding of data and precision marketing's increasingly important place in the ad industry. The CEO, this person says, sits on the Publicis executive committee and appears at key events and client meetings, but often defers to other Epsilon leaders, such as COO Ric Elert and CMO Jeff Fagel, as subject matter experts.

At Advertising Week New York, panelists sought to find a common definition of DTC. While there was some overlap between the definitions provided, there were also points of disagreement around...

In a recent Adweek article, fellow chief marketing officer Jeff Fagel pointed out that “just having consumer data isn’t a strategy on its own. The measure of success lies in how you activate it to build personalized interactions and, ultimately, growth.” This is what DTC brands have mastered. They don’t stop at the collection and analytics of consumer data.

“The allure of a windfall of money that will fund the purchase of a yacht where they can sail around the world,” Jeff Fagel, senior vice president and head of marketing at digital media company Epsilon and Conversant, said in reference to what attracts people. “Startups and tech companies are sexy – there’s an opportunity to build, experiment, improvise and fail.”

The Martech Interview Series with Jeff Fagel.

Personalized video ad tech company Eyeview is bringing in digital marketing veteran Jeff Fagel as its CMO to expand on the company’s concept of “outcome-based marketing.”
Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses.

Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel. Brands have been primarily focused on proxy metrics, like GRPs, TRPs, and CTRs for too long. These are worthless, plus open you up to fraud. You can fake a lot in the digital advertising space, but you can’t fake sales.

Simply, when views and completions move to the back burner and advertisers focus on actual outcomes, performance becomes the cornerstone of the campaign.

Teens leaving Facebook? Here's how brands can reach them. Use data to craft creative "The industry is craving personalization, but it will take a fundamental shift in how campaigns are set up and executed to truly deliver on one-to-one creative," said Jeff Fagel, CMO, Eyeview. Create ads that work at :05, :15, and :30

Jeff Fagel, CMO at G/O Digital
“Ultimately, it’s the question: ‘Why do I need this?’

CoFactor CMO Jeff Fagel, who led the study, told SocialTimes:

Retailers have trained consumers to wait for a sale. To look the other way. To shop around. To ignore them. While the allure of Black Friday has lessened, customers love for deals has not. Retailers release their holiday campaigns earlier and earlier, but shoppers lost interest. In terms of response to these earlier efforts, October saw an early spike, but led to consumer fatigue by November.

We asked marketing executives to share the lessons they learned in 2014 and how they'll apply them in 2015. Read on for their answers. One of the many topics mentioned is sure to hit home.
Jeff Fagel, CMO, G/O Digital (Gannett's digital marketing services arm), told CMO.com:
Visuals matter more than ever before. We buy with our eyes, whether it’s in line at McDonald’s or through in-stream native digital executions. We now have far better technologies, devices, and precise marketing capabilities available to us. And our shopping experiences are now faster, easier, and more engaging–all thanks to technology.

A Q&A with analyst Rebecca Lieb and Jeff Fagel, CMO of Cofactor, on a new Altimeter Study: From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales. Q: What companies provided information for this report?

CHICAGO - Mobile wallet apps and location-based marketing apps may end up in a struggle for consumer interest if they are not working together at the same time.

“Consumers don’t have a channel strategy; they have a shopping strategy,” said Jeff Fagel, chief marketing officer for Cofactor, a Chicago-based digital advertising company.

“It’s a huge problem for retailers that there is a growing number of messages coming to them over a growing number of channels,” Fagel added.

Mobile phones are essential to shopping these days, and a majority of cell phone owners say they're willing to share personal data with merchants in exchange for such things as coupons and discounts. But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they're slogging through crowds of holiday shoppers.

“Shoppable content is intriguing, as a brand can build both a reason to believe and a reason to act,” said Jeff Fagel, CMO of G/O Digital. “Said differently, how do you build the brand and drive sales? The key is scale, execution and simplicity for the consumer.”

Amex Grooms Merchant Loyalty Coalition Plenti For Marketing Insights
according to Jeff Fagel, CMO for Gannett’s G/O Digital division and former brand director at Sears and ConAgra.

“From Belly to LevelUp, Shopkick and Foursquare, social engagement, payment and loyalty startups have lured brands with the promise of mobile consumer engagement, but the verdict is still out on their ability to drive loyalty, brand connection or revenue,” he noted

Strive for simplicity, said Jeff Fagel, vice president of marketing for edo Interactive. “Anything that adds work on the consumer side – from scanning QR codes, to printing coupons – sounds good on paper, but today’s deal-driven consumer quickly tires of novelty, especially when it requires a lot of effort,” he said.

Visuals matter a lot, as they mattered in the 1950s when leading brands spent big money on TV commercials to get people to notice, consider, and buy their latest line of products, whether it was a new cereal flavor, laundry detergent, or cigarettes. And they matter just as much, if not more, today. We buy with our eyes, whether it’s in line at McDonald’s or through in-stream native digital executions.

Most weeks find Amazon garnering quite a bit of attention for one thing or another. But Amazon's Dash button, announced last week, was truly a surprise. The button, available to Prime members for now on an invitation-only basis, allows reorders of household items with a simple touch.

Since the mid-nineties, America's premier e-commerce site has habitually and utterly disrupted retail. But recently retailers have hit back, with more nimble e-commerce sites of their own, price matches, and delivery options that continue to rival whatever Amazon comes up with. “While showrooming is centered on price, 'reverse showrooming' is all about discovery,” writes Jeff Fagel, CMO of G/O Digital

The brand is planning to introduce the feature throughout the nation this year, and believes it represents Starbucks’ goal of retaining its stronghold in the mobile space. However, the brand may see some initial challenges during the rollout.

“Another issue that could possibly arise is that the actual item ordered through Mobile Order and Pay may not end up being what’s handed to them when they pick it up at their local Starbucks,”said Jeff Fagel, chief marketing officer of G/O Digital, Chicago, IL. ”Besides the initial frustration of waiting for the barista to whip up their new latte (which will subside quickly for most), that extra delay could frustrate more than just that shopper – it could make the line inside the local Starbucks even longer.

Today at SMB Digital Marketing, Jeff Fagel, the new CMO of G/O Digital, Gannett's renamed local digital arm, offered a very Amazon-centric view of the local online ecosystem. Gannett has 82 daily newspapers and is the fourth-largest owner of TV stations, and it has a big direct sales force.

Experience, the saying goes, is the best teacher. So for this week's "CMO Wants to Know," we asked marketing executives to share the lessons they learned in 2014 and how they'll apply them in 2015. Read on for their answers. One of the many topics mentioned is sure to hit home. Jeff Fagel, CMO, G/O Digital (Gannett's digital marketing services arm), told CMO.com:
Visuals matter more than ever before. We buy with our eyes, whether it’s in line at McDonald’s or through in-stream native digital executions

Every November, as retailers dig deep into their bags of tricks, battling each other and their online counterparts for your wallet, the demand for innovation often sparks collaborations with new startups and their novel technologies. For Best Buy, this means partnering with Nashville-based startup, edo Interactive, which specializes in "card-linked offers." Best Buy ran a trial program back with edo in May, aimed at both driving new customers and lifting basket size. Of those who redeemed the deal, 80% were new customers, 25% of whom came back at least once within 90 days, without further incentive, according to edo VP-Marketing Jeff Fagel.