Quoted in . . .

In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point
of view on Local TV, and that “there’s no such thing as national anymore.”

TVREV Thought Leaders Circle members share their takes on the potential
boom in CTV advertising as Netflix, Disney and HBO join the ad-supported
ranks.

At CES last week, we asked some TVREV Thought Leaders Circle members what
they were most excited about in the year head. Part 2 of 2

Data from Madhive shows how CTV political advertising is already off and
running in 2024.

Every upfront season the television industry sets out to do battle with
what they perceive to be the enemy—other TV industry players, CTV players
in particular. Only that’s not the enemy they should be focusing on.

Madhive hired former PepsiCo, Publicis exec Jeff Fagel as CMO.

New ad tech offers new opportunities, which requires new thinking to fully
capitalize.

TV advertising has a place — the thinking goes — but it’s no Instagram.

Members of TVREV's Thought Leaders Circle weigh in with their predictions
for 2022.

The television industry needs to recognize who its actual enemy is and tear down its walled gardens.

This omnichannel convergence forces us as marketers to change our perspective. We need to think, plan, organize and communicate different

One executive calls Kennedy a quiet man with a clear understanding of data and precision marketing's increasingly important place in the ad industry. The CEO, this person says, sits on the Publicis executive committee and appears at key events and client meetings, but often defers to other Epsilon leaders, such as COO Ric Elert and CMO Jeff Fagel, as subject matter experts.

At Advertising Week New York, panelists sought to find a common definition of DTC. While there was some overlap between the definitions provided, there were also points of disagreement around...

In a recent Adweek article, fellow chief marketing officer Jeff Fagel pointed out that “just having consumer data isn’t a strategy on its own. The measure of success lies in how you activate it to build personalized interactions and, ultimately, growth.” This is what DTC brands have mastered. They don’t stop at the collection and analytics of consumer data.

“The allure of a windfall of money that will fund the purchase of a yacht where they can sail around the world,” Jeff Fagel, senior vice president and head of marketing at digital media company Epsilon and Conversant, said in reference to what attracts people. “Startups and tech companies are sexy – there’s an opportunity to build, experiment, improvise and fail.”

The Martech Interview Series with Jeff Fagel.

Personalized video ad tech company Eyeview is bringing in digital marketing veteran Jeff Fagel as its CMO to expand on the company’s concept of “outcome-based marketing.”
Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses.

Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel. Brands have been primarily focused on proxy metrics, like GRPs, TRPs, and CTRs for too long. These are worthless, plus open you up to fraud. You can fake a lot in the digital advertising space, but you can’t fake sales.

Simply, when views and completions move to the back burner and advertisers focus on actual outcomes, performance becomes the cornerstone of the campaign.

Teens leaving Facebook? Here's how brands can reach them. Use data to craft creative "The industry is craving personalization, but it will take a fundamental shift in how campaigns are set up and executed to truly deliver on one-to-one creative," said Jeff Fagel, CMO, Eyeview. Create ads that work at :05, :15, and :30

Jeff Fagel, CMO at G/O Digital
“Ultimately, it’s the question: ‘Why do I need this?’

CoFactor CMO Jeff Fagel, who led the study, told SocialTimes:

Retailers have trained consumers to wait for a sale. To look the other way. To shop around. To ignore them. While the allure of Black Friday has lessened, customers love for deals has not. Retailers release their holiday campaigns earlier and earlier, but shoppers lost interest. In terms of response to these earlier efforts, October saw an early spike, but led to consumer fatigue by November.

We asked marketing executives to share the lessons they learned in 2014 and how they'll apply them in 2015. Read on for their answers. One of the many topics mentioned is sure to hit home.
Jeff Fagel, CMO, G/O Digital (Gannett's digital marketing services arm), told CMO.com:
Visuals matter more than ever before. We buy with our eyes, whether it’s in line at McDonald’s or through in-stream native digital executions. We now have far better technologies, devices, and precise marketing capabilities available to us. And our shopping experiences are now faster, easier, and more engaging–all thanks to technology.

A Q&A with analyst Rebecca Lieb and Jeff Fagel, CMO of Cofactor, on a new Altimeter Study: From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales. Q: What companies provided information for this report?

CHICAGO - Mobile wallet apps and location-based marketing apps may end up in a struggle for consumer interest if they are not working together at the same time.

“Consumers don’t have a channel strategy; they have a shopping strategy,” said Jeff Fagel, chief marketing officer for Cofactor, a Chicago-based digital advertising company.

“It’s a huge problem for retailers that there is a growing number of messages coming to them over a growing number of channels,” Fagel added.

Mobile phones are essential to shopping these days, and a majority of cell phone owners say they're willing to share personal data with merchants in exchange for such things as coupons and discounts. But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they're slogging through crowds of holiday shoppers.