I've written about the relationship between customer experience and brand before, but I think it's an important topic to think about. Especially in our space. So let's go over three reasons why I think it's better to focus on customer experience than brand.
Hearing about a magnificent rainbow doesn't hold a candle to seeing a magnificent rainbow. There is something to having a visual picture that simply cannot be matched by imagination. Or data. Receiving a report with numbers and charts regarding your app's performance is nice, but it does not give you the full picture like it would if you had the chance to see your app through your users' eyes.
About the Author: Robin Schwartz is the Community Manager at Appsee App Analytics, a visual analytics solution. She has been working in Tech for over nine years and loves working in the Mobile space. She can be reached on LinkedIn. Hearing about a magnificent rainbow doesn't hold a candle to seeing a magnificent rainbow.
Hearing about a magnificent rainbow doesn't hold a candle to seeing a magnificent rainbow. There is something to having a visual picture that simply cannot be matched by imagination. Or data. Receiving a report with numbers and charts regarding your app's performance is nice, but it does not give you the full picture like it would if you had the chance to see your app through your users' eyes.
Mobile marketing isn't about banner ads anymore. Whether it's the fact that 41% of young customers use Adblock technology, or that only 52% of customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI.
Do you ever feel like your favorite brands are following you online? Let's say you go to Amazon and look at this awesome pair of sneakers: Seconds later, you open Facebook and see this ad: Recommended for You Webcast: Zero to Millions: The Secrets Behind Building a Business and Growing a Digital Audience Then the sneakers start following you everywhere - when you're checking the news, reading your favorite food blogs, and even shopping on other sites.
New interaction design patterns continue to arise to support new technologies, but the fundamentals remain timeless. In this piece, we'll quickly explore how interaction design has evolved in recent years, and where it may be headed in the near future.
How well do you know the difference between multichannel, multimodal, and omnichannel? In this three-part series, we've been explaining the definitions and the differences between these terms from a perspective. In our previous two posts, we explained what the multichannel customer experience is and its limitations as well as what the multimodal experience is and its benefits.
Do you know your multichannel from your multimodal from your omnichannel? In this series, we'll explain the differences between these terms from a CX Report perspective. We began in part 1 of the series with a look at the definition and limitations of multichannel, but some of those issues can ...
Do you know your multichannel from your multimodal from your omnichannel? In this series, we'll explain the differences between these terms from a CX Report perspective. We began in part 1 of the series with a look at the definition and limitations of multichannel, but some of those issues can ...
