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Updated by Heather G on Feb 26, 2015
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MKM915 Digital Resources

Here is a compilation of resources that I have found helpful relating to the online world! Feel free to add anything you find helpful for navigating the realm of social media.

How to optimize your LinkedIn profile so recruiters come to you

As a business, LinkedIn relies on Talent Solutions, the professional social network's influential recruitment product. In the fourth quarter of 2014, Talent Solutions brought in nearly $369 million in revenue - accounting for 57% of LinkedIn's overall revenue, according to reports. LinkedIn tells Business Inisder that more than 30,000 companies around the world use the network to recruit.

Google exec: Marketing today means understanding customers' path to purchase

SAUSALITO, Calif. - When someone buys something online today, it's not easy to figure out how they ended up making their purchasing decision. That's why the most important thing marketers can understand is the path a customer took to that decision. That was the overriding message from Google vice president of performance media Jason Spero.

5 Ways to Maximize Your Mobile Marketing Strategy

During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For instance, according to MarketingLand, Target reported that 60 percent of traffic from November through December came from mobile devices.

How To Identify Your Competitive Advantage In Life

There's a saying that there's always going to be someone better than you. This is true in every aspect of your life: personally and professionally. There will always be someone who's a faster runner than you. There will always be someone who's funnier than you. There will always be someone who's more successful than you.

Convince and Convert: Social Media Strategy and Content Marketing Strategy

Content Marketing by Arnie Kuenn I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don't miss a beat when the task comes around again. The same goes for publishing content.

15 Personal Brand Turnoffs When Hiring a New Employee

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

The expert trick to hone your skills section on LinkedIn

LinkedIn recently released its list of most hireable skills in 2014 - and, perhaps unsurprisingly, all of the top 10 are for techies. If you're employed (or hoping to soon be employed) in a tech-related field, this list is helpful. But what if you're not a techie, hacker or self-proclaimed data geek?

Don't be Lazy with LinkedIn

Heavy sigh.*Another connection request on LinkedIn and I have no idea who they are. Who is this person who wants me to recommend them? I am pretty sure we've never met. Why should I also like your Facebook Page when I don't know you on LinkedIn?

Looking for a Job? Watch What You Post on Social Media [INFOGRAPHIC]

Did you know that 52 percent of recruiters say that they always search for a candidate's online profiles during the hiring process? More than half (55 percent) have reconsidered a candidate based on something that they found on a social media site, with six in ten of those reconsiderations being negative.