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Updated by Jasmeet Sehmi on Feb 26, 2015
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Resources from MKM915

Here are the Lists of topics discussed in class MKM915


5 ways to maximiza Your mobile marketing strategy.

How can your brand embrace Snapchat? | Formative

Just when you think you've mastered the art of social media marketing on Facebook, Twitter and Instagram, Snapchat appears out of nowhere and once again, the nature of digital marketing is transformed. This rapidly growing mobile app allows users to communicate through photos and messages that disappear after being viewed for an allocated amount of time.

Pinterest is planning a new, multi-image ad unit - Digiday

Pinterest's monetization push is hitting full throttle: The scrapbooking site is developing a new ad, a "multi-pin carousel" that will allow marketers to place several images in a single promoted pin, according to ad agency executives briefed on the company's plans.

Create symmetry for our Vine challenge

Symmetry is easy to find in nature, architecture and people. It's also easy to create in art. For this week's Mashable Vine Challenge, animate or shoot a six-second video that plays with this theme. Use a mirror to guarantee perfect symmetry between an object and its reflection, or animate a kaleidoscope to create rotational symmetry.

How to share music on Pinterest

We've been checking out your Pinterest page, and it's seriously lacking some tunes. But don't worry - you can easily add audio from a variety of sites to give your boards some musical pizzazz. Below, we walk you through a few creative ways to make the most of music on Pinterest.

How to optimize your LinkedIn profile so recruiters come to you

As a business, LinkedIn relies on Talent Solutions, the professional social network's influential recruitment product. In the fourth quarter of 2014, Talent Solutions brought in nearly $369 million in revenue - accounting for 57% of LinkedIn's overall revenue, according to reports. LinkedIn tells Business Inisder that more than 30,000 companies around the world use the network to recruit.

Why memes succeed

What causes a particular meme to take the Internet by storm, dominating image boards and inspiring hundreds of variations, while another one languishes? It's a tantalizing question in the nascent field of meme theory, and not just because the answer could shed light on our collective online subconscious.

Convince and Convert: Social Media Strategy and Content Marketing Strategy

Content Marketing by Arnie Kuenn I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don't miss a beat when the task comes around again. The same goes for publishing content.

Why SEO Is Actually All About Content Marketing

There's a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In a previous post, I explained why SEO and content marketing are like PB&J.

The expert trick to hone your skills section on LinkedIn

LinkedIn recently released its list of most hireable skills in 2014 - and, perhaps unsurprisingly, all of the top 10 are for techies. If you're employed (or hoping to soon be employed) in a tech-related field, this list is helpful. But what if you're not a techie, hacker or self-proclaimed data geek?

14 Eye-Opening Instagram Statistics

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew's report states that 26 percent of online adults in the U.S.

Lazy Loading Images Likely Will Not Be Indexed By Google - The SEM Post

If you are using lazy loading images - images that are located below the fold but will not load on the page until they are in the viewable portion of the screen - you should be aware that they probably will not be indexed by Googlebot.




A service that confirms if an ad ran only where it was intended to by the Advertiser. Often used to ensure brand safety, so that an ad does not appear in an inappropriate place or site. Vendors include AdSafe, AdXpose, Evidon, and DoubleVerify. Data combined from many individual users that can't identify anyone personally.

Cutting Through the Jargon of the Content Marketing Industry

One of the biggest complaints heard across many different industries is related to the use of jargon, and content marketing is no different. Words that make perfect sense to you and me may come across as a foreign language to some. The best reminder of this is at family get-togethers over a holiday.

Use Hashtags to Generate Greater Brand Engagement

The hashtag has become the new "like" -- and that's not a good thing. Just as marketers used to (and some sorry folks still do) obsess over how many Facebook likes they accumulate, many are now plastering hashtags on their communications and adding up the times they're used.