MKM915 Digital Marketing Resources

Edith Wharton once said, "Ah, good conversation -- there's nothing like it, is there? The air of ideas is the only air worth breathing." Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails.

If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it's a lot of work.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. As organizations flatten out, employees don't have to corner senior management in an elevator to get their thoughts heard. They could just schedule a meeting, or even walk up to a leader's office or desk.

Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.