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Updated by HiTechBPO on Sep 19, 2018
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HiTechBPO HiTechBPO
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Data Analytics Solution

Source: https://www.hitechbpo.com/market-research-and-data-analytics.php

5 Steps to Create Effective Customer Profiling [INFOGRAPHIC]

In the modern marketing world understanding audience is crucial for brands. Customer profiling is a huge step towards being able to provide that service. Profiling your customers enables you to draw insights on your most valuable customers, least valuable customers and greatest opportunities.

Retailers can Rule the Market with Unstructured Data; But in Dreams | LinkedIn

Customer information from social media and machine logs, if properly analyzed, provide unique content and diagnostic intelligence, hence become crucial for retail organizations. Ecommerce players need to upgrade the skills and capabilities once again from conventional data scientists to new skills sets to analyze unstructured data.

Benefits of Business Intelligence and Analytics in Retail Industry [Infographic]

Retailers will no more have to struggle to manage buying behavior, customer requirements, exact price points for products and ever changing trends.

Market Intelligence Services: Market Insights for Business Opportunities

Do you understand your competitors' strategies & opportunity before leveraging your target market? Get a comprehensive view of the market landscape, to make effective decisions for your business

Market research & Assessment

Planning to launch a new product? Venturing into a new target market or other risk bearing initiatives? Market Research is one of the best way to avert any brand degradation.

Improve business opportunities with client profiling

Accurate description of your customer for successful marketing campaign using customer profiling and segmentation solutions.

How online marketplace dashboards help companies gauge performance?

Meaningful trusted data is more important than having a lot of data. In the case of retailers, data management experts can help them do this by cleansing, classifying, validating and integrating enterprise data generated from conventional resources, legacy resources and social media, which is imperative for organizations to make smarter, faster and stronger decisions.

Organizations don’t need a lot of data; they just need the “right data.”

Meaningful trusted data is more important than having a lot of data. In the case of retailers, data management experts can help them do this by cleansing, classifying, validating and integrating enterprise data generated from conventional resources, legacy resources and social media, which is imperative for organizations to make smarter, faster and stronger decisions.

Importance of Data Collection in Marketing for Growing Business

Data is new, ever increasing, rich and available. You just need the right kind of outsourcing partner to manage your marketing data collection services. Several leading marketers and marketing departments from Fortune 100 and Fortune 500 companies take the assistance of outsourced data collection services, and hence it is not a knock on your data collection skills or capabilities.

Importance of Business Intelligence and Analytics in Retail Industry [Infographic]

Retailers face numerous challenges including sustained profit margins in markets where profit margins have been traditionally low since inception. Retailers are required to choose the right blend of products to sell, select appropriate suppliers, and opt for shipping options while managing customer expectations, prize optimization, and inventory management for seasonal shifts in demand.

How to Design Effective Dashboards for your Business?

Find out 6 best practices to be followed when building and designing a useful and actionable dashboard for businesses.

Infographic: Why Data Cleansing is Important to Your Company?

Data cleansing benefits are infinite and can greatly impact your marketing activities. Data cleansing, data cleaning or data scrubbing detects and corrects corrupt or inaccurate records from a record set, table or database. Maintaining excellent quality data is essential to ensure long-term customers relationships.

Consider Predictive Analytics a Necessity, Not an Alternative

With changing customer demands, fluctuating market and evolving technology creating heaps of data, predictive analytics will be a saving grace. You now are able to anticipate opportunities, challenges and see your organization growing just by considering predictive analytics as a necessity.

Effective Dashboards for your Business: 6 Best Practices

Dashboards for businesses are usually created on the move, with data getting added just because different individuals in a company want different numbers to be displayed.

7 Data Cleansing Techniques | Data Cleansing Services - Hi-Tech BPO

Accurate and consistent data is the key to run a profitable marketing campaign. This video shows how data cleansing techniques ensure that your data is accurate and optimized.

Data Veracity, Bigger Threat than Volume, Velocity & Variety | Hi-Tech BPO

Companies should responsibly use data which is accurate, relevant and secure. Without cleansing the data, addressing veracity is a challenge, and bigger would be the challenge to approach and secure the trust of consumers with help of dirty data.

4 Ways to Create Unforgettable Data Visualization Story | Visual.ly

Appropriate data, audience understanding & building a good story for meaningful & powerful visual dashboards that influence & engage the audience for actionable insights; is the key.

How Data Visualization can Charge up Your Business Strategy

Data visuals identify your business needs and deliver relevant insights. Visuals should be appropriate enough to inspire and initiate apt action.

Retailers Introvert at Collecting Customer Data Won’t Succeed

Every retailer today is required to be equipped with a holistic data collection strategy that addresses the business needs of their retail business.

Why killer data-driven marketers opt for outsourced data collection?

Importance of data collection is established by the fact that consumers switch brands if they don't get personalized communication. Accurately collected data empowers brands with customer information, behaviors, and preferences.

Marketers Guide to Data Visualization

Visuals are processed 60,000 times faster than text. This means comprehending texts is slower and we need more time to make sense of data presented in form of dispersed numbers. Instead data visualization makes it easy & helps us to extract simple patterns from complex data. Marketing departments of leading companies, marketers and marketing firms encounter a lot of...

Benefits of Data Cleansing that Grow Your Business

Data should not become a roadblock in your decision-making process. We have extensive expertise in cleansing unstructured and structured data from multiple sources and can help your company with internal and external data.

Key to Successful Data Analytics are Experience, Expertise and Clear Business Objectives

Strategies, practices and processes in place, partnered with a data analytics company that understands business needs – organizations can certainly leverage the benefits of data analytics.