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Updated by Genoo / WPMktgEngine on Jan 31, 2017
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Optimizing YouTube Videos - Metadata Recommendations

Optimizing YouTube videos is a great way to expand your content footprint. Knowing what items are important will save you time and make your YouTube channel more effective at reaching your audience.

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Step 1: Video filename uploaded to YouTube should have your primary keyword in it.

Understanding what people will be searching for and how you want your video to be found is a critical thing to consider when creating a video for upload to your YouTube account. Including that keyword phrase in the filename of the video file you upload makes a difference.

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Step 2: YouTube Video Title should include your primary keyword.

Including your primary keyword in the video title will help it come up in search results when people are looking for a solution, answer, how to, etc. See if you can have the keyword closer to the front of the title.

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Step 3: Link to a page on your website from the Description.

We recommend that the link be the first thing in your description, so it's right at the top. YouTube makes this link clickable.

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Step 4: Write a good description about the video 400-600 words is not too long.

You can pull the description from part of the transcript, or write a unique description that outlines and encapsulates the content of the video in a way that people will want to watch the video. 400-600 words is not too long.

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Step 5: If you are a local company (your customers are in your local geography), include a citation in the YouTube de...

A citation, is your company name and address, and can be included at the bottom of the description field for the video. If you have a Google+ listing for your business, then the name and address should match what you have in your Google+ listing.

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Step 6: Include your Google+ link to your Google+ page or profile.

Recommended to help interlink and provide traction to your Google+ listing. This can be especially helpful if you are a local business and have a Google+ local listing.

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Step 7: Tag your video - include your keyword(s) as tags for your video.

Make sure that you identify your keywords as Tags for the video.

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