Genoo / WPMktgEngine
Optimizing YouTube videos is a great way to expand your content footprint. Knowing what items are important will save you time and make your YouTube channel more effective at reaching your audience.
Understanding what people will be searching for and how you want your video to be found is a critical thing to consider when creating a video for upload to your YouTube account. Including that keyword phrase in the filename of the video file you upload makes a difference.
Including your primary keyword in the video title will help it come up in search results when people are looking for a solution, answer, how to, etc. See if you can have the keyword closer to the front of the title.
We recommend that the link be the first thing in your description, so it's right at the top. YouTube makes this link clickable.
You can pull the description from part of the transcript, or write a unique description that outlines and encapsulates the content of the video in a way that people will want to watch the video. 400-600 words is not too long.
A citation, is your company name and address, and can be included at the bottom of the description field for the video. If you have a Google+ listing for your business, then the name and address should match what you have in your Google+ listing.
Recommended to help interlink and provide traction to your Google+ listing. This can be especially helpful if you are a local business and have a Google+ local listing.
Make sure that you identify your keywords as Tags for the video.
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