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Updated by Daniel Doherty on May 14, 2015
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Recommended Reading by ConnectFX Speakers

Based on interviews with business owners speaking at ConnectFX events. This is what they are reading.

1

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Recommended Reading by:
Anna Porter
Natalie Moutia

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

2

Good to Great: Why Some Companies Make the Leap...And Others Don't

Good to Great: Why Some Companies Make the Leap...And Others Don't

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Recommended Reading by Anna Porter:

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

3

The Power of Habit: Why We Do What We Do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business

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Recommended Reading by Kendra Strudwick:

In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

4

The One Thing to Win at the Game of Business: Master the Art of Decisionship

The One Thing to Win at the Game of Business: Master the Art of Decisionship

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Recommended Reading by Kendra Strudwick:

The One Thing to Win at the Game of Business is the entrepreneur’s bible with everything you need to invest in your own entrepreneurial education. Based on author Creel Price’s own experience launching a small business for just $10,000 and then selling it a decade later for over $100 million, the book is based on one core business truth: that Decisionship, the ability to make better, faster decisions without the angst, is key to success.

Systematically explaining the Decisionship methodology that Price has used with great success, the book outlines a visual model that brings together three distinct “sights”—foresight, insight, and hindsight—at the heart of the decision making process. Taken together, these perspectives enable you to quickly and easily process your options from every angle and make smarter choices more quickly.

5

Your Brain at Work

Your Brain at Work

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Recommended Reading by Kendra Strudwick:

In Your Brain at Work, David Rock takes readers inside the heads—literally—of a modern two-career couple as they mentally process their workday to reveal how we can better organize, prioritize, remember, and process our daily lives. Rock, the author of Quiet Leadership and Personal Best, shows how it’s possible for this couple, and thus the reader, not only to survive in today’s overwhelming work environment but succeed in it—and still feel energized and accomplished at the end of the day.

6

Titan: The Life of John D. Rockefeller, Sr

Titan: The Life of John D. Rockefeller, Sr

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Recommended Reading by Matthew Harrington

John D. Rockefeller, Sr.
History's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.

7

Art of War by Sun Tzu

Art of War by Sun Tzu

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Recommended Reading by
Matthew Harrington
Steve Dixon

"Know the enemy and know yourself; in a hundred battles you will never be in peril." The Art of War, by the Chinese general and philosopher Sun Tzu, is one of the most influential books of military strategy ever written. More than 2,000 years old, this classic of Chinese philosophy lays out a systematic, rational approach to tactics and strategy that leaders worldwide have applied not only to the military, but also to business, law, martial arts, and sports. This elegant hardcover gift edition uses Lionel Giles's classic translation and stands apart for its gorgeous design, fine Chinese illustrations, and affordable price. Giles's extensive annotations and commentary on Sun Tzu's aphorisms and proverbs are also included.

8

Influence: Science and Practice (5th Edition)

Influence: Science and Practice (5th Edition)

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Recommended by:
Steven Dixon
**
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).**

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

9

You Can Do It!

You Can Do It!

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Recommended by:
Steven Dixon

From humble beginnings, he has risen rapidly to become in constant demand as a consultant to blue chip corporations. Here in this easy-to-read manual for success, Australia's leading motivational expert shows you how to achieve more of your potential. In You Can Do It! you will discover: how to set goals and focus on them, how to boost your self-confidence, how winners come back from defeat, how to improve your kids' self-esteem, how to deal with negative people, how to maintain your momentum, how to avoid plateauing out, how to recharge your marriage, how to attract the good things in life and how to use your time off as a tool for success. When it comes to success, Paul Hanna is the man to learn from.

10

The New One Minute Manager

The New One Minute Manager

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Recommended by:
Natalie Moutia

A new edition based on the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world.

For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.

Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manger to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.

As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

11

The Success Principles(TM): How to Get from Where You Are to Where You Want to Be

The Success Principles(TM): How to Get from Where You Are to Where You Want to Be

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Recommended by:
Natalie Moutia

Jack Canfield, cocreator of the phenomenal bestselling Chicken Soup for the Soul® series, turns to the principles he's studied, taught, and lived for more than 30 years in this practical and inspiring guide that will help any aspiring person get from where they are to where they want to be.

The Success Principles™ will teach you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Not merely a collection of good ideas, this book spells out the 64 timeless principles used by successful men and women throughout history. Taken together and practiced every day, these principles will transform your life beyond your wildest dreams!

Filled with memorable and inspiring stories of CEOs, world-class athletes, celebrities, and everyday people, The Success Principles™ will give you the proven blueprint you need to achieve any goal you desire.