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Updated by Marla Chupack on Mar 16, 2018
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2015 American Marketing Association Training Events

Here is a list of the American Marketing Association's Face to Face training events.

Face to Face Training Series are led by the industry’s most innovative thinkers and designed to provide solid, ready-to-use answers in an highly effective format. Training Series are roll-up-your-sleeves, one to two-day sessions with experts, offering invaluable experience with the latest techniques, best practices and leading-edge tools.

Financial Fluency for Marketers

Learn the financial information needed to help predict and run powerful marketing programs. This one day program is designed to help all marketing managers evaluate and predict the financial consequences of their decisions so that they can present powerful marketing and financial arguments for their marketing plans. You can expect an information rich program with critical financial takeaways.

Essentials of B2B Marketing - 2015 - D.C.

The focus for this Essentials in B2B Marketing deals more with lead generation, lead qualification, sales support materials, events and trade shows, promotions, sales conversion tracking and measurement – tactics that are short term in nature.

Effective Marketing Writing - 2015 - San Francisco

Listen to a sneak peek Effective Marketing Writing Podcast by Instructor Ben Shank, Owner, Writing Consultants, Inc. Download Effective Marketing Writing Brochure >> Attendance will be limited for greater instructor interaction Many marketing professionals face triple responsibilities when they write. First, their messages must be extremely clear and to the point.

Digital Marketing Trends and Techniques - 2015 - San Francisco

Early bird rate extended to February 27th Listen to a sneak peek Digital Marketing Trends and Techniques podcast by instructor Andrew Stephen, Assistant Professor of Business Administration and Katz Fellow in Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh Download Digital Marketing Trends and Techniques Brochure >> The world of digital marketing is constantly changing.

Integrated Marketing Communications - 2015 - D.C.

Integrated Marketing Communications – Learning Objectives

  • What are the steps to developing an integrated communications plan?
  • What is the current thinking on integrated marketing communications, and how and why is each element critical to success?
  • What is the right mix of traditional and social media, digital, direct response, mobile, etc?
  • How do paid, owned and earned media interact?
  • Who are your critical organization partners in planning, and how can you motivate their participation and cooperation?
  • When should you work with an agency? How many do you need? How important is specialization versus integration?
  • How should you “package” integrated marketing communications for upper-management and broad organizational buy-in and action?
SEO in 2015 - Chicago

Search Engine Optimization (SEO) in 2015 - What Works Now Listen to a sneak peek SEO in 2015 podcast by Instructor Stephan Spencer, Co-author of The Art of SEO, Author of Google Power Search, Co-author of Social eCommerce SEO in 2015 Brochure >> Search engine optimization ("SEO") has evolved immensely over the past several years.

In this hands-on, two-day workshop on search engine optimization and marketing, attendee websites will be deconstructed, with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Sticky issues such as making your database-driven website "search engine friendly" and workarounds for "spider traps" and poor search engine practices will be tackled. Google’s secrets will be revealed, including details about PageRank (and other authority metrics), blended results ("universal search"), Google+, YouTube (the number two search engine!), critical Google algorithmic updates (Panda, Penguin, Hummingbird, Knowledge Vault, etc.), sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the "inside scoop" on what worked and what didn’t.

Health Care Marketing - 2015 - San Francisco

Building Brands. Moving Markets. Delivering Value Listen to a sneak peek Health Care Marketing Podcast by instructor Rhoda Weiss, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development Health Care Marketing Brochure >> Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention.

Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.

Email Marketing: Digging Into Delivery - 2015 - Chicago

Building powerful multi-device programs. Engaging subscribers. Measuring success. Listen to a sneak peek Email Marketing Digging into Delivery podcast by instructor Tom Sather, Sr. Director, Research, Return Path Download Email Marketing Digging into Delivery Brochure >> Email marketing is still the most effective digital marketing tactic at reaching prospects and customers today.

Essentials of Branding and Measurement - 2015 - Philadelphia

​Listen to a sneak peek Essentials of Branding and Measurement Podcast by instructor Ron Strauss, founder & CEO of Brandzone, a brand guidance consulting firm. Download Essentials of Branding and Measurement Brochure>> The branding landscape is rapidly changing to reflect changes in media, media usage and what society expects from corporate as well as product/service brands.

Interpreting the Voice of Your Customer - 2015 - Chicago

​ Listen, Learn, Act Listen to a sneak peek Interpreting the Voice of Your Customer Podcast by instructor D. Randall Brandt, Ph.D., Senior Vice President, Customer Experience Management at MaritzCX.

Measuring Marketing ROI - 2015 - Washington, D.C.

Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes. Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no "silver bullet" approach exists.

Strategic Brand Development - 2015 - Philadelphia

​ Innovate and Advance Your Brand Listen to a sneak peek Strategic Brand Development podcast by Instructor Bob Kincaide, Principal, Gsi - Growth Strategy/Innovation Download the Strategic Brand Development Brochure >> Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer.

Essentials of Social Media Marketing - 2015 - Portland, OR

​ Strategies and Tactics to Improve Your Performance Listen to a sneak peek Essentials of Social Media Marketing Podcast by instructor Paul Chaney, Principal of Chaney Marketing Group Essentials of Social Media Marketing Brochure >> Business use of social media consists of more than a tweet or status update on the latest social network.

  • My focus is digital marketing and meeting objectives with meaningful metrics. My 20+ years of client and agency experience includes strategizing, managing and implementing email campaigns, Google AdWords, websites, creative, micro sites, content management, social media, account management and team management.

    I enjoy strategizing with marketing teams and exceeding business goals while optimizing the process along the way. I find change refreshing and work towards quick hits and immediate results in any marketing or economic environment.

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