Automation software - Social Media

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I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, "Customer Experience Matrix," in which he writes about the role that agencies play in the sale and management of marketing automation systems ( bold emphasis mine): "It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients' behalf.

It's an exciting time to be the owner of a small business. Digital and Internet technology has reached a point where anyone can sell products and services to virtually anyone else. And every day, new innovations give small businesses more options: For example, small business owners are finding new ways to market themselves and reach more customers.

We've talked to lots of CEOs who come to us because they are using marketing automation software tools like HubSpot, Marketo, or Pardot and are not seeing results. In the best cases, they're getting lots of website visitors and a growing number of leads, but those leads aren't converting into customers.

More and more organizations are adopting marketing automation to better nurture and manage leads, and streamline their marketing activities. However, despite the popularity of these platforms, studies show that marketers themselves feel like they aren't using all the functions of the technology.