* AAA CONTENT MARKETING

I spent a number of years trying to convince small business owners and entrepreneurs that social media and digital marketing are beneficial. Although some seemed apprehensive, they ultimately opened up to hear my ideas. This process, however, is more difficult when dealing with company executives.

The social media landscape is changing. Or, in other words, it's like the polar icecaps of Facebook are melting, and in the runoff we're excavating cavernous content mills, stalagmites of rampant egotism and indulgent self-consciousness, and a veritable cesspool of cat videos.

Transmedia storytelling is a process that requires a team of people, specialized skillsets and a great communication plan. With the help of our rich media producer, I've created a fun infographic that shows how the SAS Best Practices team works together to tell our stories. It's our village.

Sharing will be at the epicenter in 2015. We have the tools and technology right now - the challenge will be to exercise our own human ability to change the paradigm of how we tell stories, tolerate inhumanity online and exercise discernment in how much we let technology lead or control how and what we communicate.

Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories? We like stories because we can relate to them, we see ourselves or people we know in them.