Lektury #44

Writing your blog posts is just a small part of growing your blog. The rest is getting readers to your blog...and that's not always as easy. While there are some tried and true means of growing your blog, there are infinite ways to get your message in front of new people.

When you hear about role-playing games like Dungeons & Dragons, you probably picture a dimly-lit basement filled with people in silly robes rolling dice, but there's much more to it than that. Not only are role-playing games incredibly fun, but they can actually teach you skills you'll use in the real world.

You have a personal brand, whether you like it or not. Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or Beyoncé.

The media world was very different in 2002, when David Carr published his first article in The New York Times. It was a story on Sports Illustrated getting a new managing editor. In that article, the changes that had begun to shake the print media industry were evident.

As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. The key, says the ad icon and "Who Wants to Be a Millionaire" host, is to simply embrace who you are.

Only 10 years ago the social media manager role was not even a job or a career. It didn't exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn't in the lexicon.