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Updated by Craig Daniels on Oct 30, 2017
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10 DIY Business Marketing Ideas

One area where most small businesses fall down is DO-It Yourself (DIY) Marketing. It seems that owners and managers lack the confidence that their product and service expertise is of high value. I find they are surprised when I share with them their customers want their knowledge, and are willing to go out of their way to get it.

Even if you've hired a marketing firm there are still plenty of things you can do that your marketer can't duplicate.The first DIY Marketing TIp that stands out is holding in store demos and classes to teach your customers not only the best way to use your products but also ways they may not know about. A marketing firm can't match what you know best.

Business Flyers - Why Are Business Flyers So Effective?

Of all the amazing ways to market your business, one of the most effective is with a flyer. Yes, the humble flyer. It's statistically proven that business flyers can positively persuade customers to buy from you. A survey performed by Gfk Market Research determined that 71% of customers were directly influenced by sales flyers.

Boosting Your Small Business Through a Sponsorship

Supporting a good cause not only provides businesses with convenient advertising, it also creates positive publicity that encourages potential customers to choose your business over not-so-generous competitors. The coolest part is that you don't need a big budget to make a big sponsorship splash.

Are You Teaching Your Customers? Pssst ... Your Competitors Are

Remember the good ol' days when you would walk into a store and ask the store clerk for a recommendation? The clerk would give you their honest feedback and you would make a purchase based on what they said because you considered them an expert.

You can teach your customers with both online and offline courses and demos.

The ABCs of Business Cards

Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It's often the first item prospects receive from you, so it's your first opportunity to make a strong, positive impression on them.

Sending Holiday and Birthday Cards to Customers

It is a fact that one of the best ways to grow your business is by building the relationship that you have with your current customers. Most small businesses overlook this fact and concentrate on new customers and new business, but don’t neglect your existing customers because they can really help you grow your business.

The Business of Highway Adoption

On stretches of most highways, you see the signs every few miles. "Adopt A Highway. Dunkin' Donuts." Or "Adopt A Highway. Boy Scout Troop 102." Or even "Adopt A Highway. Sigma Nu Fraternity." The foster parents of America's roadways are many and varied.

Effective Digital Coupon Marketing

Coupons are no longer limited to the Sunday paper and a couple of special flyers throughout the month. Customers are searching for coupons they can load on a smartphone app, eliminating the need to carry slips of paper around. As a business, you can take advantage of this

Charitable Giving Is Good for Your Business

Donating to worthy causes can benefit the givers as much as the receivers. When it's done strategically, charitable giving is good for business - and we're not just talking about potential tax deductions. While the organization appreciates your donation (financial or otherwise), you can promote your charitable activities to build good will in the community, ...

Give Talks To Local Organizations

One of the best ways to promote your product or service and expand your customer base is also one of the cheapest. Interested? It's public speaking. I know this from first hand experience. When I started out, I had no public speaking experience, but I studied what the professional speakers did.

How to Setup a Successful Marketing Collaboration

Forming strategic marketing collaborations with other businesses is one of the most cost-effective ways to reach new audiences. Christina Richardson runs through the five steps to make your marketing collaborations work The biggest challenge for most new brands is lack of awareness - which is why more than 80% of businesses recognise "finding new customers" as one of their biggest challenges to growth.