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Updated by Connie Lansangan on Feb 11, 2015
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4 Traits that millennial customers want in a brand

4 Traits that millennial customers want in a brand - Open Access BPO
In a post describing the generations of customers that every business must learn to accommodate, we labeled Generation Y as the easiest to market to but the hardest to manage. This demographic composing of millennials is targeted by businesses not only because its massive population of consumers is highly influential, but more importantly because it's the future.