Speaking & Awards

From the stage at Advertising Week in New York, Jeff Fagel, Head of Marketing at Epsilon-Conversant, joins a panel of industry experts to talk about engaging retail consumers

• How to win in the new game of retail
• The role of personalization, customer identity and loyalty
• How to enhance the user experience to drive tangible business results
• The role of data and analytics in keeping up with changes

From Advertising Week; Featuring:

• Jeff Fagel, CMO, G/O Digital
• Jennifer Kasper Group VP, Digital Media & Multicultural Marketing, Macy’s
• John Gregory, Category Development Officer for Retail, AOL
• Mark Marinacci, Chief Revenue Officer, G/O Digital

How must the modern DTC brand evolve in this new—and far more challenging—landscape?

In this IAB panel, #DTC brands, including Greg Shugar of Beau Ties of Vermont and Alex Jarrell of NomNomNow, join Epsilon CMO Jeff Fagel to discuss how brands old and new can compete in the changing DTC landscape and where they see the category headed.

From the stage at Advertising Week in New York, Jeff Fagel, Head of Marketing at Epsilon-Conversant, joins a panel of industry experts to talk about engaging retail consumers.

This video covers:

How to win in the new game of retail
The role of personalization, customer identity and loyalty
How to enhance the user experience to drive tangible business results
The role of data and analytics in keeping up with changes

The Martech Interview Series with Jeff Fagel.

We’ve entered the golden age of digital video content where streaming, snaps, skipping and personalization are all converging.

20 percent of our day is spent watching either TV or digital video . . . do the math that’s more than five hours a day in front of a screen, daily!! It’s the wild west of video where networks, Facebook, Google and Snapchat are all vying for video advertising dollars and viewers’ attention.

For marketers what does this all mean for developing video content, marketing and advertising that people will actually care to watch, stream…not skip?

In this talk, we’ll cover…

New research revealing that digital video is at its inflection point, moving from simply a branding tool to a sales driver.
How best in class marketers successfully married storytelling and selling through their video advertising.
How retail marketers have built personalized video advertising by leveraging existing assets, including TV ads, how-to-videos, user generated content and ecommerce product listings to drive successful sales outcomes

2015 Advertising Week: Move Beyond the Plumbing, It’s No More Either/Or, Think AND

While marketers have made strides in figuring out the efficiency of “how” and the “where” to target an audience, they continue to struggle with delivering the content or “what” to impact the advertising metric that matters most – a sale. Move beyond the plumbing, it’s no more either/or, think AND.

Workshop with Analyst & Author, Rebecca Lieb: From Web Traffic to Foot Traffic: Enabling Brands to Drive Local Sales Through the Intelligent Delivery of Online Content._

The IAB MIXX Conference is the preeminent event for marketing and agency professionals - and the publishers and technology firms who help drive their efforts.

2015 Adweek panel with Catalina & GroupM. While marketers have made strides in figuring out the efficiency of how and the where to target an audience, they continue to struggle with delivering the content or what to impact the advertising metric that matters most a sale. Move beyond the plumbing, it's no more either/or, think AND.

2015 Winners CONTENT MARKETING AWARDS
Best Native Advertising/Sponsored Client
Winner: G/O Digital
Leveraging Content to Connect & Break Through the Clutter by G/O Digital

Finalists
MARK Magazine by Content Connections
“25 Social Business Leaders” for IBM by The Economist
Future of Marketing for Marketo by The Economist
REBRANDING CAMPAIGN for CENTURYLINK TECHNOLOGY SOLUTIONS by Stein IAS

The intent of content marketing is drive action, and if you are looking for additional ways to do this, the recent #CMWorld chat with Jeff Fagel will help. This chat ran the gamut of using everything from emotional connections to paid content to drive engagement - and ultimately sales.

Navigating this complex digital landscape requires a thorough knowledge of shoppers and audiences, as well as their habits across industries. And that’s the premise behind Consumer 360—a thoughtfully created forum where marketing, media and retail experts explore how they can strengthen their connections.

Today at SMB Digital Marketing, Jeff Fagel, the new CMO of G/O Digital, Gannett’s renamed local digital arm, offered a very Amazon-centric view of the local online ecosystem.

Gannett has 82 daily newspapers and is the fourth-largest owner of TV stations, and it has a big direct sales force. Two weeks ago, Gannett launched G/O Digital, which will focus on digital solutions for SMBs. It will replace Gannett Local and offer one-stop digital marketing solutions — website creation, Facebook production, distribution and other services to be named.

Breakout Session: The local/mobile promise of retailing today
Speakers: Jeff Fagel (G/O Digital, A Gannett Company), Frank Weishaupt (Millennial Media), Keith Colbourn (Safeway), Stefanie Weintraub (Schick Men’s Systems Razors), Rebecca Beacham (Beeby Clark + Meyler)
Moderator: Bill Magnuson (Appboy)

Here's how national brands are using mobile to market in your hometown, store by store. Also on the panel is Jeff Fagel, the chief marketing officer at G/O Digital, a new division of the Gannett Company (the largest newspaper company in the U.S.) that focuses on helping marketers big and small transform their local marketing strategies. With more than 20 years of brand, digital, and startup marketing experience, Fagel has held multiple leadership roles at PepsiCo, Gatorade, Frito-Lay, and Kmart.

MobileBeat — VentureBeat’s seventh annual event on the future of mobile — is gathering the industry’s biggest names to uncover new case studies, insights, and strategies designed to help you leverage mobile to increase profitability for your company. Check out the event themes and takeaways.

Kicking the Tires of Old School Retail
The rules of retailing and shopper marketing have changed. What was once a very tactile and retailer-driven experience has now become ruled by the “Age of the Customer,” where consumers are digitally savvy and empowered to make simpler, more informed and more efficient purchasing decisions. And with Deloitte predicting that by the year’s end, $1.5 trillion dollars, or 50 percent, of all in-store sales will be influenced by digital devices, the time is now for digital and brick-and-mortar to become fast friends.

Advertising Week 2014: Macy's, AOL, G/O Digital Panel Discussion:
Kicking the Tires of Old School Retail
Liberty Theatre, New York

Diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.