Marketing Research for Article

According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow.

According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon. Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, stopped sending emails to four percent of its subscribers even though 85 percent were not actually inactive.

Print. TV. Email. Text message. Social media.The amount of channels you can use to communicate with your customers has expanded and continues to grow.To help you communicate with your customers, MarketingSherpa commissioned a study last month and asked 2,057 American adults about their channel preferences.

What do you find when you sign into personal email? Is it cluttered with ads? Is it difficult for you to decipher personal email? You are not alone. I'm a marketer, but I'm also a consumer, and as a consumer I find myself struggling to find the time and patience to sift through the digital clutter I receive to uncover the ads that are relevant to me.

Get answers to questions such as these: What distinguishes effective content marketers from their less effective peers? What tactics are content marketers using most often? Which do they find to be the most effective? What social media distribution channels are marketers using? And do they consider them to be effective?