If you're a sports or movie fan, you're probably familiar with Moneyball, the story of how the Oakland A's used sabermetrics (applying statistical analysis to baseball records to evaluate individual players' performances) to look at unconventional measures of success to build and sustain a winning ball club.
A couple weeks ago, one of our blog posts got 31.5 times more click-throughs-a whopping 3,150% in one week-because of our social media editorial calendar. That's way more than quadrupling your [...]
Wondering how a master marketer thinks about books and the launch process? To explore book marketing, blogging and podcasts, I interview Seth Godin. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
Vish B
