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Updated by Nick Kellet on Nov 13, 2015
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8 ways to write bullet points that work

These types of fascinating bullet points are usually found in sales copy. They create curiosity and work like headlines to prompt a purchase or other action.
Internal fascinations are pretty much identical to external, except they’re designed to persuade people to continue reading the post they’re already reading.
Cliffhanger bullets tease and foreshadow what’s coming up next or in the near future. You can also use cliffhanger bullets to lay the groundwork for an upcoming promotion, launch, or special content event.
Authority bullets are used to recite the data and proof that support your argument. As with all persuasive writing, turn dry factual information into interesting reading any time you can.
Extracting bullets out of compound sentences helps you drive home a point while also increasing the usability of your content.