Should startups blog or not? Written by the content lead for Hubspot, arguably one of the most successful SaaS blogs out there. It's worth the 11 min read to understand that the answer is 'yes' you should blog yet even more valuable is when you should start blogging and what content you should blog about.
No time to read?
1. Blog about content your users care about
2. Your blog helps your audience before they’re ready to buy. Your product helps them after they buy
3. In Prelaunch and simply need to acquire 10 alpha customers or 100 free users? You need immediate acquisition so do paid acquisition via search, display, and social are better bets and non-scalable means of acquisition you can execute. Start investing in building an audience 2-6 months in.
Running a startup can be tough, it's tough getting your concept validated but if you've been in the trenches it can be a long hard slog to get those first users using your app or buying your products. We know it ourselves, for the last year we've been implementing various growth hacks to improve our ability to acquire customers organically.
No Time to read? Our top 3 favs are:
1. Build A Pre-Launch Page
2. Build A Targeting List
3. Make An Awesome Pre-launch Video
The 20 second summary of this lesson is: don’t burn your money on a product no one will want to use. Get creative and think hard about what is the minimum thing you can do now to make sure that doesn’t happen.
No Time to read? Here are the 7 MVP's discussed:
1. Explainer Video like Dropbox
2. A Landing Page with adwords + Qualaroo
3. Wizard of Oz (aka Flinstoning) like Zappos
4. Concierge with a manual service
5. Piecemeal with existing code such as google docs
6. Sell it before you build it using Kickstarter or Indegogo
7. Create a single featured product that solves the core problem
