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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 27.01-2.02.2015
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Podsumowanie Tygodnia 27.01-2.02.2015

Wideo w sieci, YouTube i Facebook - dane dla polskiego rynku
Myślisz wideo w Internecie, mówisz YouTube? Jeśli tak, jesteś w zdecydowanej większości. Platforma Google jest największym w Polsce serwisem oferującym hosting treści wideo. Jednocześnie od lat znajduje się w trójce najchętniej odwiedzanych stron internetowych w Polsce. Wpis jest rozszerzeniem prezentacji wygłoszonej na konferencji Wideo w Sieci, zorganizowanej przez Brief.
Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads
Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be-a fact the Swedish automaker plans to use for its own benefit. With a promo called "The Greatest Interception Ever," Volvo is asking fans to tweet its hashtag, #VolvoContest, during other car brands' Super Bowl commercials.
World of Warcraft gets a selfie camera, Instagram-style filters
Blizzard is making it easier than ever to capture your Night Elf's duckface, thanks to a new selfie camera coming to World of Warcraft . Patch 6.1, which recently rolled out to WoW's public test realms, adds the S.E.L.F.I.E. Camera, a new toy designed to make picture-taking a bit more self-centered.
Facebook And Instagram Went Down, And Everyone Freaked The Hell Out
The great social media meltdown of 2015.
Meet Vivaldi, A New Browser From the Former CEO of Opera
Hot on the heels of Microsoft announcing its newest browser, Project Spartan, we've got another brand new contender in the browser wars: Vivaldi. The new browser, which is available for Windows, Mac and Linux, is still in its early days, but offers a number of features that loyal Opera users may remember.
Vine Celebrates Second Year, 1.5 Billion Daily Loops
Vine's Jason Toff, head of product, celebrated the video app's second anniversary on Saturday with a congratulatory tweet: Having just celebrated our 2nd birthday, I'm thrilled to share that we're now seeing more than 1.5 billion loops per day on @Vine. - Jason Toff (@jasontoff) January 26, 2015 That's a lot of loops.
Facebook Was The One Network People Used Less In 2014
There's no question that Facebook is the world's biggest social network and will probably continue to be for some time. But the way we use Facebook is changing: gradually, it's becoming a far more passive hub for our online social interactions.
Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different Brands
Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and are among the recognizable brands-along with some lesser-known ones-who are sharing the cost of the ad in exchange for a mention in it.
Someone just hijacked Taylor Swift's Twitter and Instagram accounts
Taylor Swift's Twitter account was broken into this afternoon, with her profile tweeting out to over 51 million fans that they should follow someone who claims to be the "leader" of Lizard Squad - the hacking group that's ostensibly behind this attack.
Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything
We would still have unicorns around today were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago. That's the premise of this amusingly overblown Canal+ ad from BETC Paris and director Matthijs Van Heijningen, who so memorably directed "The Bear" for the same agency and client in 2011.
Snapchat launches Discover, a new media channel for brand advertising
Self-destructing messenger Snapchat is launching Discover today, a new tab within its mobile app that will give users access to long-form articles and video cultivated by Snapchat's new editorial team. Today's launch was expected. The new section will feature content from Comedy Central, Food Network, CNN, National Geographic, Vice, Yahoo, and Warner Music Group.
Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia's Super Bowl Ad
Kia has released an extended version of its 60-second Super Bowl ad, and it's a really fun spot with Pierce Brosnan that manages to have its cake and eat it, too-by both celebrating and poking fun at over-the-top Super Bowl spots.
Tine Commercial: Dragon Fight Interrupted
Tine has released this incredible video spot recently. The Norwegian brand promotes its cream cheese Ridder. It takes place sometime during the Medieval times and features a fearless knight, arriving at the castle, which is being protected by a huge dragon.
PlayStation, Meet Spotify
Hello everyone! I'm thrilled today to introduce a new music destination called PlayStation Music, with Spotify as the exclusive partner. We've partnered with our friends at Spotify to bring its award-winning digital music service to PlayStation Network this spring in 41 markets around the world.
EA zdominowało konsole nowej generacji. Dragon Age Inquisition z rekordem - AntyWeb
EA chwali się, że jest obecnie największym wydawcą gier na konsole nowej generacji - produkcje elektroników zdominowały zarówno Xboksa One jak i PS4. Wyniki za trzeci kwartał roku fiskalnego nie pozostawiają zresztą złudzeń - to był świetny okres dla firmy, która w końcu zaczęła też wychodzić z dołka wizerunkowego.
Grzejący Kubek Costa poprawia humor - nowa akcja Costa Coffee
Akcja promocyjna "Grzejący Kubek Costa" rozpoczęła się 23 stycznia i potrwa do końca lutego 2015 roku. Pierwszą lokalizacją mierzącego ponad 2,5 m i emitującego ciepło Grzejącego Kubka Costa był Pasaż Stefana "Wiecha" Wiecheckiego w centrum stolicy. Następnie kubek stanął przed kawiarnią Costa Coffee przy Rondzie Dmowskiego, za Hotelem Novotel.
Kompania Piwowarska wybrała agencje do współpracy / Z branży - Portal PR
Głośny przetarg Kompanii Piwowarskiej dobiega końca. Browar wybrał już trzy agencje do obsługi swoich marek. Są to Q&A Communications, Publicon i Tailo Mode. Przypomnijmy, że Kompania Piwowarska przetarg na obsługę PR swoich marek ogłosiła w połowie listopada ub.r. Zaprosiła do niego kilkanaście agencji, jednak częśc z nich się wycofała, uznając że warunki uczestnictwa w przetargu są dla nich niekorzystne.
Amazon Starts Email Service for Companies Inc. started out delivering books to your doorstep. Now it also wants to deliver email to your office inbox. The company on Wednesday announced an email and electronic calendar service called WorkMail that is aimed at grabbing a slice of the corporate-email market largely controlled by Microsoft Corp.
Ad of the Day: Ads Don't Get Much More Joyfully Hypnotic Than Samsung's Latest
Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it makes a sort of kinetic collage out of all the arts and crafts materials the S-Pen can emulate.
BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online
BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted on Monday, it has been viewed more than 3.8 million times on YouTube, and it's likely to be the most viewed video on the BMWUSA channel before the spot ever airs on TV.
This Agency Lifted Revenue 60% by Mastering Instagram
Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo.
Facebook Is Now Bigger Than The Largest Country On Earth
If Facebook were a country, it would be the most populous nation on earth. The huge social network said Wednesday that 1.39 billion people log in to Facebook each month to scroll their News Feeds, communicate with friends and look at photos.
Allegro udostępni markom przestrzeń zarezerwowaną do autopromocji - Wiadomości - Marketing przy Kawie - praktyczne ws...
Allegro wprowadza ofertę reklamową, która obejmie przestrzeń dotąd zarezerwowaną do autopromocji. Początkowo będzie ona dostępna dla dużych i znanych marek, a następnie dla wszystkich partnerów serwisu.
TOP 100 użytkowników Instagrama
Minęły dwa lata, gdy rozpoczął wybieranie najlepszych użytkowników Instagrama. Przez ten czas blisko 100 osób otrzymało tytuł IgersGdansk Instagramer of the Week. To nie jest ranking, ale najbardziej kreatywni i aktywni instagramowicze z Gdańska, Gdyni i Sopotu, którzy publikują zdjęcia z Trójmiasta i województwa pomorskiego. Oto lista wyróżnionych (w porządku chronologicznym).