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The success of any ecommerce business depends on effectively engaging customers for creating brand awareness and ultimately increasing sales. Customer engagement is all about building strong bonds with customers by providing personalized experiences. Recent trends in customer engagement include making recommendations based on customer profiling and creating value for customers.

Growing competition in the online market space has forced companies to adapt new marketing strategies to increase brand visibility in order to enhance their sales. While there are numerous strategies to follow in the digital world, listed below are the top 5 marketing tips for businesses to look into: A great marketing technique to attract more customers is through special offers and promotions.

'Retaining old customers is less costly than gaining the new ones' is a widely known fact in the business world, which is the reason that entrepreneurs keep their focus on building loyal customer base. Sometimes, despite spending considerable finances on remarketing programs and advertising, businesses fail to retain the old customers.

With the passage of time, the existence of brick and mortar stores has started getting diminished. Vendors are more inclined to start an online retail venture, for bringing ease and automation in their overall business activities. Moreover, the entrepreneurs also prefer running online businesses to facilitate the customers' shopping experience to the maximum.

To get customers for your newly launched product or service you can offer free trials for limited time periods. The free trials become a big attraction for customers because these remove their fear of facing any kind of loss. Moreover, this a good technique of making customers used to of your products or service.

Earning loyal customer base is perhaps the biggest challenge the modern-day vendors are facing these days. This requires online entrepreneurs to be smarter to use technology and sales technique in innovative ways so that every time customers could come back to them to have an advance purchase experience.