As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently. We are desperate for solutions that provide an immediate fix to our productivity and efficiency challenges. That desperation makes it easy to lose sight of the big picture.
As we continue to pioneer into the golden age of automation, we see businesses clamoring for sales and marketing automation solutions. Who doesn’t want to open the floodgates of prospect interest by strategically tracking behavior, triggering relevant content, and driving more revenue?
