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Updated by Jane Boyd on Nov 06, 2015
Headline for Unlurk Me? - 24 Social Laws
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Unlurk Me? - 24 Social Laws

Law of Majority - A Crowdsourced List of Synonyms & Alternatives
The Self-Service Economy has emerged as the web matures. The 1% Rule (1:9:90) explains how people participate in online communities. This law puts community in context of the larger population to explain the key role of Silent Majority (the 90%)
Law of a Million Thirds - A Crowdsourced List of Synonyms & Alternatives
Imagining there’s a 3rd person in every two person exchange is a great mental model to explain why being overheard is scalable.When you know everything you say is being overheard it changes how to speak, or it should. This is social selling.
Law of Hot or Not - A Crowdsourced List of Synonyms & Alternatives
Life is an accelerating ebb & flow of what’s hot or not. The internet has changed the speed of which things come & go and return once more to favor.
Law of Creation - A Crowdsourced List of Synonyms & Alternatives
Creating anything of value takes three elements. The idea (your content), the people (the community of interested parties) and their visible and invisible participation (i.e. engagement).
Law of the Backchannel - A Crowdsourced List of Synonyms & Alternatives
The backchannel is about a small number of high impact exchanges that are not publicly visible - ironic in a world of social visibility.The backchannel exists even if you don’t know about it. Learning to cultivate backchannel influence is key.
Law of Together - A Crowdsourced List of Synonyms & Alternatives
Today you can easily find others with shared passions, no niche is too small. Collaborating locally & locally is both fun & highly scalable. Consumers & brands can benefit from this tribal togetherness.
Law of Self + Secrecy - A Crowdsourced List of Synonyms & Alternatives
It’s easy to begin by working anonymously or just privately or by sharing the work of other. The real real value comes from publicly creating & sharing your own original work.
Law of Thriving - A Crowdsourced List of Synonyms & Alternatives
Ideas thrive when people get involved. People want to belong & share ownership of their ideas and beliefs. The risk of failure goes down as the number of contributors go up.
Law of Soft Signals - A Crowdsourced List of Synonyms & Alternatives
There’s many digital platforms to send / receive soft signals. Getting noticed & noticing others is a gentle art. It can take many touches to trigger action. Because we forget we need constant reaffirmation.
Law of Culture - A Crowdsourced List of Synonyms & Alternatives
Every cultural norm began when one person dared to be the change …. then others copied. Small groups & large groups operate on a continuum of scale & influence. Humans mirror the good, the bad & the ugly.
Law of Learning - A Crowdsourced List of Synonyms & Alternatives
We’ve shifted from learning alone to learning together & from learning whole topics to learning the next thing to get by. Stepwise, search first learning is a survival mechanism for coping with information excess.
Law of Numbered Lists - A Crowdsourced List of Synonyms & Alternatives
Numbered lists equate to 30% of digital media. Lists are shareable, snackable, learning media. People are willing to contribute, hence lists build community.
Law of Minimal Exchange - A Crowdsourced List of Synonyms & Alternatives
Say just enough - but not too much. Be helpful - but don’t overload people. Keep the dialogue alive. Multiple minimal exchanges allow you to slowly build real relationships.
Law of Adding Value - A Crowdsourced List of Synonyms & Alternatives
Always leave room for others to add value too. You are so much more attractive when you leave the door open for community contribution one person at a time. Don’t be too smart, be accessible.
Law of Ready Made Asks - A Crowdsourced List of Synonyms & Alternatives
We suck at asking for & accepting help. Prepare a number “pre-thought asks” so you can leverage your network. It’s a self service model to get more from people’s support.
Law of Social Discovery - A Crowdsourced List of Synonyms & Alternatives
Social exchanges, connections & people influence individual discovery & search. How we find stuff is way less dependent on Google than we all believe.
Law of Self Doubt - A Crowdsourced List of Synonyms & Alternatives
Your inner critic gets in the way of your creative output & your ability to contribute. Push through self doubt & your creativity increases. Build your creative muscle and learn to be vulnerable.
Law of the Grind - A Crowdsourced List of Synonyms & Alternatives
Commit for the long haul. Think of your journey as a marathon - not a sprint. Everything takes work, by making it a social journey; you’ll have an army of people who won’t let you fail.
Law of Imperfect - A Crowdsourced List of Synonyms & Alternatives
The more you learn to have fun with your imperfections, to be vulnerable & to be open about your mistakes the more enticing you become. Nothing & nobody is perfect.
Law of Snack Media - A Crowdsourced List of Synonyms & Alternatives
Create content that can be shared via multiple formats & in small chunks. Use multiple platforms to create various types of content. Pick the size & format to fit the function.
Law of the Fishbowl - A Crowdsourced List of Synonyms & Alternatives
Every single person experiences life through the lens of living in multiple fish bowls. Each fish bowl is a small community with unique culture & boundaries. We each experience every experience uniquely.
Law of the New Extroverts - A Crowdsourced List of Synonyms & Alternatives
Introverts have figured out how to use social media & the various online platforms to level the playing field with extroverts. An online presence can outperform physical presence.
Law of Gender - A Crowdsourced List of Synonyms & Alternatives
Words account for 7% of all meaning, and can easily be misconstrued. Gender differences amplify this impact, as such it’s one of the most under utilised forms of segmentation & persona profiling.
Law of Never Done - A Crowdsourced List of Synonyms & Alternatives
Nothing is ever done, not completely. This is an undeniable truth because it’s a reality we all face daily. What things mean, the task we complete & our own beliefs are in a state of ever accelerating flux.
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    Jane Boyd

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    Writer, Marketer, Collaborator, Connector and Entrepreneurial Early Learning & Care Educator/Consultant
    Jane Boyd is a highly connected & visionary leader who builds local & global community — face to face and online. She builds engagement, nurtures collaboration and role models social generosity with intention every day — in life and business. Through 45 Conversations, Jane consults with key stakeholders to address issues related to education, community, business & work-life.

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