Peddling Panic and paranoia How the paranoia of disease and the fear in general have been seen as a golden opportunity to companies and marketers.Fear of being sick or of having a bad health : the words "Hygiene" and "healthy" became really important in our lifestyle. Fear is a powerful persuader. https://prezi.com/4ftaf9deltb7/brandwashed/
" If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male ". We are two students, Elena and Adelina, majoring in marketing communication. We wanted to know more about how to reach female consumers.
Gaëlle and I, Alicia, have read this book and found it really interesting. So we wanted to share you its main ideas to enable you to have a global view of its content and so a better understanding.
Alizée Clermont and Sophie Evrard are majoring in marketing communication at IHECS - Institute of high schools of social communication. This page is dedicated to the book "Contagious: Why things catch on" from Jonah Berger.
Social media is a great way to do business and to attract new customers. It changes the way people think, act and live. The main goal of social media, for a company is to build a real relationship with customers. Forget the old "word of mouth" let's do it in a new way !
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding compagnies do differently - integrating touch, taste, smell, sight, and sound - with measurable results.
CONSUMING KIDS by Susan Linn The marketing storm* Marketers' goal = establish "cradle to grave" brand loyalty* Children are unable to employ such judgement => more vulnerable* Most common complaints about marketing to children = violent media, alcohol, tobacco and junk food https://prezi.com/ezhowspflqwm/consuming-kids/
A museum was just about to buy a marvelous statue when several experts came and had that strange feeling that something wasn't right... For one it wasn't "fresh", for the other it was "repulsive". At the end, they figured out that the statue was fake. https://prezi.com/mpdmd6z68boe/copy-of-the-power-of-thinking-without-thinking/
Did you ever wonder where all this youtube madeness came from? Did you ever ask yourself if you could be the next internet sensation or even how the industry actually worked? This website will help you go through YouTube 's first steps in our world and maybe answer some of the questions you've been asking yourself.
In marketing we talk pretty much about influence when selling a product. How to persuade a person to buy something he or she doesn't even want or need? There are several techniques to use it as well as tools for consumers to say no.
Marketers don't lie, they tell stories. 25 likes. "Don't just tell me the facts, tell me a story instead. Be remarkable! Be consistent! Be authentic!...
Why read it? Even though we know for sure that we don't want to work in the creative department, but in the account service, we think that it is crucial to understand how they work, as everything is linked.Due to the advertising clutter crisis, it is very difficult to get the brand's message across to the target. https://prezi.com/86-sdbbkhko0/hey-whipple-squeeze-this/
Influence The psychology of Persuasion 2. Reciprocation Rule = we should try to repay, in kind, what another person has provided us. 3. Commitment and consistency The need for consistency pressured the people to bring what they felt and believed into line with what they had already done: they convince themselves that they've made the right choice.* The effort extra* The inner choice4. https://prezi.com/kvbro9wtlxqj/influence/
PowToon Studio and Slides - Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video.
Paul Arden (7 April 1940- 2 April 2008) was the former executive creative director of Saatchi & Saatchi. He worked on some of Britain's most memorable advertising campaigns. He was an exuberant and caracther. His unpredictability was what made him famous in the industry.
We are both majoring in maketing communication at IHECS and we made this website as an assignment for our english course. In this short website we will take some ideas from the book Designing for emotion by Aarron Walter, summarize them and give you some of the hints this book may bring to us, ad people.
This is a social bookmarking place to support my masters course in participatory marketing communication at IHECS, Brussels - it is called LIVErtising and is located at LIVErtising.net
