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Updated by jp Ranschaert on May 29, 2015
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Brandwashed by Martin LINDSTROM, 2011 - Flore BONIVER & Charlotte FIVET
Peddling Panic and paranoia How the paranoia of disease and the fear in general have been seen as a golden opportunity to companies and marketers.Fear of being sick or of having a bad health : the words "Hygiene" and "healthy" became really important in our lifestyle. Fear is a powerful persuader.
Why she Buys by B. Brennan - Adelina Laci & Elena Putiatina
" If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male ". We are two students, Elena and Adelina, majoring in marketing communication. We wanted to know more about how to reach female consumers.
The Luxury Strategy: break the rules of marketing by Bastien & Kapferer, 2008 - Alicia Graide & Gaëlle Wanegue
Gaëlle and I, Alicia, have read this book and found it really interesting. So we wanted to share you its main ideas to enable you to have a global view of its content and so a better understanding.
How Brands Grow by SHARP, 2010 - Bénédicte BROQUET & Baptiste SLAEDTS
Hi! This video is intended to explain some of the concepts that you can find in the book : " How Brands Grow, What Marketers Don't Know" by Byron Sharp. This video was edited by Slaedts Baptiste and Broquet Benedicte.-- Created using PowToon -- Free sign up at .
Contagious by Jonah BERGER, 2013 - Alizée CLERMONT and Sophie EVRARD
Alizée Clermont and Sophie Evrard are majoring in marketing communication at IHECS - Institute of high schools of social communication. This page is dedicated to the book "Contagious: Why things catch on" from Jonah Berger.
Socialnomics by E. Qualman, 2013 - Tom Borri & Adrien Van Delsen
Social media is a great way to do business and to attract new customers. It changes the way people think, act and live. The main goal of social media, for a company is to build a real relationship with customers. Forget the old "word of mouth" let's do it in a new way !
Brand Sense by Martin Lindstrom - Léonie Bourguignon & Alicia Nieto
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding compagnies do differently - integrating touch, taste, smell, sight, and sound - with measurable results.
Consuming kids by Susan Linn, 2008 - Justine Deman & Aline Stevens
CONSUMING KIDS by Susan Linn The marketing storm* Marketers' goal = establish "cradle to grave" brand loyalty* Children are unable to employ such judgement => more vulnerable* Most common complaints about marketing to children = violent media, alcohol, tobacco and junk food
BLINK, The power of thinking without thinking by Malcolm Gladwell - Amandine De Veyt & Sarah Huyberechts https://prez...
A museum was just about to buy a marvelous statue when several experts came and had that strange feeling that something wasn't right... For one it wasn't "fresh", for the other it was "repulsive". At the end, they figured out that the statue was fake.
The Youtube Reader by Pelle Snickars and Patrick Vonderau, 2009 - Marine Buelens & Amandine Delahaut
Did you ever wonder where all this youtube madeness came from? Did you ever ask yourself if you could be the next internet sensation or even how the industry actually worked? This website will help you go through YouTube 's first steps in our world and maybe answer some of the questions you've been asking yourself.
Influence - The Psychology of Persuasion by Robert Cialdini, 2007 - Anna Katina & Xenia Katina
In marketing we talk pretty much about influence when selling a product. How to persuade a person to buy something he or she doesn't even want or need? There are several techniques to use it as well as tools for consumers to say no.
Marketers don't lie, they tell stories by Seth Godin, 2012 - Mélanie ABLAY and Anouchka HENDRICKX
Marketers don't lie, they tell stories. 25 likes. "Don't just tell me the facts, tell me a story instead. Be remarkable! Be consistent! Be authentic!...
HEY WHIPPLE - SQUEEZE THIS by SULLIVAN, L., 2008 - Audrey Dahmen & Céline Mergan
Why read it? Even though we know for sure that we don't want to work in the creative department, but in the account service, we think that it is crucial to understand how they work, as everything is linked.Due to the advertising clutter crisis, it is very difficult to get the brand's message across to the target.
Creative Confidence by KELLEY & KELLEY, 2013 - Noémie Benit & Audrey VELGHE-LENELLE
Educational tutorial about " Creative Confidence" by Tom and David Kelley.-- Created using PowToon -- Free sign up at . Make your own animated videos and animated presentations for free.
Influence by CIALDINI, 2007 - Camille GOLARD & Nausica KAZAKIS
Influence The psychology of Persuasion 2. Reciprocation Rule = we should try to repay, in kind, what another person has provided us. 3. Commitment and consistency The need for consistency pressured the people to bring what they felt and believed into line with what they had already done: they convince themselves that they've made the right choice.* The effort extra* The inner choice4.
Contagious - Let's talk about it by Jonah BERGER, 2013 - Camille Goretti & Laetitia LEROUX
Contagious - Let's talk about it. 16 likes. Page made by Camille Goretti and Laetitia Leroux. "Virality isn't born, it's made" - Jonah Berger.
Permission Marketing by Seth Godin, 2007 - Coralie CORDEMANS & Camille GOYENS
PowToon Studio and Slides - Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video.
It's not how good you are, it's how good you want to be by Paul ARDEN, 2003 - Candice PALMER & Aurélie MULOWA
Paul Arden (7 April 1940- 2 April 2008) was the former executive creative director of Saatchi & Saatchi. He worked on some of Britain's most memorable advertising campaigns. He was an exuberant and caracther. His unpredictability was what made him famous in the industry.
Buyology by Martin Lindstrom, 2010 - Eloïse DOHMEN & Anaïs MICHEL
Truth and lies about why we buy. About Martin Lindstrom's book. Realized by Eloïse Dohmen and Anaïs Michel.
Designing for Emotion by Aaron Walter, 2011 - Esteban CORTES FLORES and Basile THERER
We are both majoring in maketing communication at IHECS and we made this website as an assignment for our english course. In this short website we will take some ideas from the book Designing for emotion by Aarron Walter, summarize them and give you some of the hints this book may bring to us, ad people.
  • This is a social bookmarking place to support my masters course in participatory marketing communication at IHECS, Brussels - it is called LIVErtising and is located at

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