Updated by Ben Shute on Apr 16, 2015

Links I've Shared

The New Era of the Hybrid Marketer

By Jason Miller published January 20, 2015 I've had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off.

How to Provide Unique Value in Your Content - Whiteboard Friday

Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....

Anatomy of a Social Media Fail...and Lessons Learned - Kruse Control Inc

Why, oh why, do businesses take to the airwaves without a plan or careful consideration of the consequences with the content they promote? With all that's happening in the world, there are a lot of strong opinions online. Your business (and your marketing team) must put strategy over tactics.

How to Test Anything on Social Media

A complete list of social media tests to try in order to raise your social media marketing results.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet?

How to create a winning YouTube channel | SmartBlogs

In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube, with an estimated 1 billion unique users every month, is too big a potential showcase for any brand to miss out on.

Convince and Convert: Social Media Strategy and Content Marketing Strategy

Content Marketing by Mike Fishbein We all know about the many amazing benefits of blogging, writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content!

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Learn how to create a business blogging strategy that will bridge the gap to successful execution.

Coffee Talk: Boosting Community Engagement

This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community members are stretched thin with little time and budget to devote to 'discretionary' activities.

Social Media Conversion Ideas You Should Be Using, but Probably Aren't

Click, read, buy. Three actions you want your social media fans and followers to take. But they'll never know how to react if you don't ask. Incorporating specific conversion tactics can make all the difference in your social media posts.

Tell Me a Story: Creating Content That Inspires

Who doesn't love a good story? I'm always in awe of that special breed that can draw you in and keep your attention to the very end. So no big surprise that the morning keynote kicking off Content Marketing World catching my eye was "Inspired Content: How Brilliant Storytellers Create a Sudden Urge to Act" by Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships .

Digital, Social & Mobile in 2015

2014 was a landmark year for growth across all things digital, and We Are Social's new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.

10 Ways to Deal with the Stupid Amount of Email You Get

Pop quiz: Do you wish you received more email? Answer: That's a ridiculous question. I've been thinking about email a lot lately, because for the past few weeks I've been tracking how much time I spend managing, writing, reading, forwarding, filing, responding to, and (sometimes) cursing it.

24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro

24 quick tips to sharpen your social media pages in under 24 hours, includes Twitter, Facebook, Pinterest & more. Improve your profiles in seconds!

How to Blog Consistently Without Burning Out

I've been blogging for as long as I've been working. I started blogging shortly after I graduated from college and I've never stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education. Some of the most frequent questions that I hear are: How do you keep up?

How To Distribute Your Content To Reach More People [E-Book]

As bloggers, you can learn a thing or two from musicians. Musicians feel the need to share their art with the world. Just like you. To do that, musicians record albums. Then they tour to promote their albums- they go from city to city to find their audience -ask distributors to sell their albums, and share their music online.

Content Curation: 9 Things To Keep in Mind

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content.

Three digital marketing mega trends for 2015

Let us start with the bombshell. There isn't anything new on the digital marketing horizon for 2015 that excites me much in isolation. In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.

3 Things Your Arsenal Needs to Manage a Team of Content Creators

By Lisa Kasanicky published January 22, 2015 If you ask writer Matthew Stibbe how to effectively manage your writing team, he would likely suggest an infinite pizza budget and plenty of space for them to wander and mutter to themselves.

How to Promote Your Business With Instagram |

Do you use Instagram to promote your business? Are you looking for a ways to engage your customers and attract new ones? The strong visual appeal of Instagram offers a wide variety of marketing opportunities for businesses of any size. In this article I'll share four tips for successfully promoting your products and services on Instagram.

4 Tips To Get More From Buffer

Buffer is one of the tools I called out as invaluable for managing social throughput, and in that post I offered up a few tips for using it. I wanted to dive into the tool a little deeper here.

Pinterest Plans Ad Offensive

Social bookmarking service Pinterest says it's planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.

Peyton Manning is backing an online sports network for millennials

Some fairly high profile investors have decided to tip money into Whistle Sports, a digitally native sports network that creates content designed for millennials. They include Emil Capital Partners, an investment fund linked to a German conglomerate, Sky Sports, the dominant UK cable sports network controlled by Rupert Murdoch, and Liberty Global Ventures, the startup investment arm of Europe's...

What Brands Don't Understand About YouTube

YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?

How To Make $500,000 A Year On Twitter

Kris Sanchez is tapping furiously on the screen of his iPhone 6. "It gets harder"---tap, tap, tap--"and harder as you go," he says, staring intently at the sleek appliance. "You have"--tap, tap, tap--"less time."

Ben Shute

Social Business Manager for CommSec, blogger, speaker, Guitar God in training.
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