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Updated by Connie Lansangan on Jan 20, 2015
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Why customer service providers must embrace SMAC

Mobile has been dominating the digital marketing and e-commerce world, as evidenced by the how tablets and smartphones trumped all other channels in annual shopping events like Black Friday.
Why customer service providers must embrace SMAC
Multi-channeled customer service is what most clients expect a call center in the Philippines to have before they could finalize their decision to outsource their business processes there. Given how almost every business transaction and consumer engagement now takes place in the digital realm, it's only natural for companies to seek this capability in firms that will handle their customers.